Hotelbeds Signs Strategic Partnership With Palladium Hotel Group

Image: A new poll from AHLA finds that 31 percent of Americans intend to book more hotel getaways for summer 2024. (Photo Credit: Courtesy AdobeStock)
Image: A new poll from AHLA finds that 31 percent of Americans intend to book more hotel getaways for summer 2024. (Photo Credit: Courtesy AdobeStock)
Kristen Hess
by Kristen Hess
Last updated: 11:40 AM ET, Thu May 30, 2024

Hotelbeds - a leading B2B TravelTech online distributor for wholesalers, suppliers, and destinations, to enhance the distribution of their properties across Europe - formalized a new strategic partnership with Palladium Hotel Group on Thursday, which operates more than 40 hotels across the globe.

"We are deeply satisfied to continue our long-standing partnership with HBX Group. This new agreement represents an exciting opportunity to take this relationship to the next level and generate additional value for our hotels across Europe," Regional Sales & MKT Sr. Director EMEA+A at Palladium Hotel Group, Rafa Rubi, said.

The new partnership will grant travel professionals exclusive access to a curated selection of Palladium Hotel Group's most sought-after accommodations, ensuring an unparalleled experience for travelers in Europe.

As part of the partnership, Hotelbeds will offer its B2B clients a portfolio of European properties, including popular destinations such as Costa del Sol, Ibiza, Menorca, Sicily, and Tenerife.

"This agreement with Palladium Hotel Group marks a significant milestone in our continuing partnership," Chief Commercial Officer at HBX Group Carlos Muñoz Said. 

"We are proud to deepen our relationship with them and enhance our commitment to delivering exceptional value and service to our B2B clients and their customers," Muñoz continued.


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Kristen Hess

Kristen Hess

Editor Kristen Hess true 106 14744 Kristen Hess is an intern working for NorthStar Travel Group specialising in custom content writing. She is a former alumni of Bergen Community College where she studied film and literature and her hobbies include writing, music, a

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