USVI Launches Incentive Rewards Program for Travel Advisors

Image: Trunk Bay, St John, United States Virgin Islands. (Photo via SeanPavonePhoto / iStock / Getty Images Plus)
Image: Trunk Bay, St John, United States Virgin Islands. (Photo via SeanPavonePhoto / iStock / Getty Images Plus)
Laurie Baratti
by Laurie Baratti
Last updated: 7:00 PM ET, Thu January 26, 2023

The U.S. Virgin Islands (USVI) has just announced the launch of a new incentive and rewards program for travel advisors, as a gesture of gratitude for their loyalty and dedication to promoting the islands to their clients.

The USVI is comprised of three spectacular islands in the northeastern Caribbean Sea: St. Thomas, St. Croix and St. John. As a U.S. overseas territory, the destination requires no passport from American citizens traveling from the U.S. mainland or nearby Puerto Rico, and entry requirements are exactly the same as those for entering the United States from any other country.

All travel agencies and advisors are invited to participate in the U.S. Virgin Islands Rewards program. Once registered, community members can report their bookings of client itineraries that include an overnight stay in the USVI to earn rewards points. Qualifying reservations can be made directly or through any tour operator or third-party provider.

Advisors' accrued points can be redeemed for select merchandise or for FAM trips with the USVI Department of Tourism. Some of the awards will have cultural connections with the islands, and there will also be opportunities to win spots on USVI Tourism's fam trips and hotel nights at participating properties.

"[The] travel advisory community played a vital role in USVI's success during the pandemic, and this new program is meant to reward their efforts and cement those terrific relationships, as well as build avenues for new advisors with incentives to book the USVI," said Joseph Boschulte, Commissioner of Tourism for the USVI. "It's a proactive way to stay connected to the travel advisory community and build lasting relationships."

The program appears to already be well underway, with nearly 300 advisors signed up to participate and 62 bookings made since the start of December 2022.


For the latest travel news, updates and deals, be sure to subscribe to the daily TravelPulse newsletter here.

Topics From This Article to Explore

More From TravelPulse

Related Videos

Laurie Baratti

Laurie Baratti

Assistant Editor

Laurie Baratti is an Assistant Editor for TravelPulse. She is a San Diego-based journalist whose work has previously appeared in publications like TravelAge West, SPACE, Modern Home + Living, Montage, and Sandals Life magazines. Travel writing has long been her passion, and she is always looking for excuses to explore the world outside of her native California. Laurie is also a lifelong equestrian, a proud pet-parent, and an underground advocate of the Oxford comma.

Grow Your Travel Business With Certified Courses

Travel Agent Academy
Travel Agent Academy
Majestic Resorts Specialist ProgramDiscover all-inclusive luxury at Majestic Resorts in paradise.
Travel Agent Academy
Travel Agent Academy
Los Cabos Specialist ProgramSell the magic of Los Cabos: luxury, adventure, and endless sunshine.
Travel Agent Academy
Travel Agent Academy
Allianz Specialist ProgramProtect every journey with Allianz Partners Travel Insurance.
Travel Agent Academy
Travel Agent Academy
Majestic Resorts Specialist ProgramDiscover all-inclusive luxury at Majestic Resorts in paradise.
Travel Agent Academy
Travel Agent Academy
Los Cabos Specialist ProgramSell the magic of Los Cabos: luxury, adventure, and endless sunshine.
Travel Agent Academy
Travel Agent Academy
Allianz Specialist ProgramProtect every journey with Allianz Partners Travel Insurance.

Don't Miss These Travel Agent Events and Trainings

Watch Now!
Headline: Learn about the New Riviera Travel River CruisesWednesday, August 12, 2026
2:00pm Eastern
If you haven't sold or sailed on Riviera over the past two years then you haven't experienced the new...
Upcoming Webinar
New Orleans: Timeless Traditions & Nonstop CultureThursday, August 13, 2026
2:00pm Eastern
Learn about New Orleans from the New Orleans experts. During the presentation, you'll hear about...
Upcoming Webinar
Every Island Tells a Story: Part 2 – Selling the Caribbean Through Immersive ExperiencesWednesday, August 19, 2026
2:00pm Eastern
Continue the journey in the second installment of our Every Island Tells a Story webinar series. This...
Watch Now!
Headline: Learn about the New Riviera Travel River CruisesWednesday, August 12, 2026
2:00pm Eastern
If you haven't sold or sailed on Riviera over the past two years then you haven't experienced the new...
Upcoming Webinar
New Orleans: Timeless Traditions & Nonstop CultureThursday, August 13, 2026
2:00pm Eastern
Learn about New Orleans from the New Orleans experts. During the presentation, you'll hear about...
Upcoming Webinar
Every Island Tells a Story: Part 2 – Selling the Caribbean Through Immersive ExperiencesWednesday, August 19, 2026
2:00pm Eastern
Continue the journey in the second installment of our Every Island Tells a Story webinar series. This...