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Puerto Rico's first luxury resort is the latest property invited into the new Virtuoso Preview Program. Virtuoso has selected the St. Regis Bahia Beach-Puerto Rico as a participant in its exclusive marketing and networking program for up-and-coming hotels. Slated for an October 2010 debut, the property will bring a new type of luxury accommodation to Puerto Rico and bolster the island's competitiveness as a high-end destination in the Caribbean.
Virtuoso Preview was created to provide properties in their pre-opening stages access to the marketing and networking assistance that contributes to a successful launch. Participation in Virtuoso Preview will allow the St. Regis Bahia Beach to position itself among the world's best hotels through customized marketing plans, advisor training, public relations assistance, guaranteed attendance at industry-recognized conferences and access to Virtuoso's sought-after travel advisor members. Launched in February 2010, Virtuoso Preview has previously signed The Chatwal New York and the Armani Dubai as participants. For more information, visit www.virtuoso.com.
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