The American Society of Travel Advisors (ASTA) has opened voting for the inaugural ASTA Globes.
ASTA members can place their votes now through December 2, 2025.
The first-ever invitation-only awards celebration to be held on January 22, 2026, at the historic Palmer House in downtown Chicago will honor travel advisors and suppliers who exemplify excellence, innovation and leadership. The evening event is dedicated to recognizing the outstanding contributions of advisors, agencies and partners shaping the future of the industry.
ASTA members are encouraged to vote via the online ballot. Awards include:
- Advisor of the Year
- Community Impact Award
- ASTA Proud Partner Company of the Year
- Emerging Leaders Awards
“ASTA members represent the very best of the travel advisor profession; individuals, agencies and partners who embody integrity, professionalism and creativity in serving travelers around the world,” Zane Kerby, President and CEO of ASTA, said in a statement.
He added, “The ASTA Globes are our way of honoring those who go above and beyond. By giving our members the power to vote, we’re ensuring that recognition comes directly from those who understand what true excellence looks like in this industry.”
A special hotel block for attendees has been secured at the Palmer House through December 21, 2025, for stays from January 20-22, 2026, with rates starting at $149 per night.
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