Allegiant
Travel Company has announced a collaboration with eight-time GRAMMY Award
winner and three-time ACM Entertainer of the Year, Carrie Underwood, in support
of the company's Allways Rewards Visa card and loyalty program.
"Carrie Underwood and Allegiant have a shared story and
values that are rooted in small towns and the impact that affordable,
accessible air travel has in connecting people with the friends, family and
places that matter most," said Scott DeAngelo, Allegiant's chief marketing
officer.
"We believe Carrie's universal appeal and embodiment of
living what we refer to as 'the nonstop life' will introduce a new profile of
customers and Allways Rewards Visa cardholders to Allegiant's brand of all
nonstop, convenient, ultra-low-cost travel,” DeAngelo continued. “We're
thrilled to collaborate with her and elevate the Allegiant experience for new
and existing customers alike."
A series of commercials will highlight Carrie's small-town
roots, staying connected with the people, places and experiences that matter
most while showing how the Allways Rewards Visa card helps cardholders
"Live their best Nonstop Life.”
Allegiant
and Underwood also share a partnership with Make-A-Wish.
Since 2012, Allegiant has been helping the nonprofit
organization grant wishes for kids across the country by providing them with
airfare to their wish destinations.
Underwood has been involved with the organization for more
than 15 years, granting wishes since the beginning of her recording career.
Most recently, she arranged for a donation of $1 from each
ticket sold to Make-A-Wish for her ongoing REFLECTION: The Las Vegas Residency
show, which debuted in 2021 and has recently been extended into 2024.
"I really responded to Allegiant's mission to make
travel accessible and affordable for people who may not live near a big city
airport, helping them to live their own best 'nonstop' lives," says
Underwood. "I also appreciate the company's history of giving back, which
is important to me in everything I do."
Allegiant officially kicks off Underwood's partnership
through a national advertising campaign – the first one airing during Amazon
Prime’s Thursday Night Football when the Buffalo Bills take on the Tampa Bay
Buccaneers on Oct. 26, 2023.
Underwood will also feature in digital media and
advertisements across various platforms and channels.
Travelers looking to book their vacation can find more
information at Allegiant.com.
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