by Lacey Pfalz
Last updated: 11:55 AM ET, Thu April 10, 2025
Alaska Airlines is the official airline of the Coachella Valley Music & Arts Festival and Stagecoach Festival this year, and it's offering Alaska Mileage Plan members some fun festival upgrades, including the opportunity to win a VIP festival experience and free flights each day.
Festival attendees and loyalty rewards members can enjoy visiting Cloud Social, an evening happy hour each night of Coachella, and a "cloudscape," complete with a mirrored tunnel and cloud photo opportunity.
Alaska will also offer a vending machine with a chance to enjoy VIP treatment at the festival, free flights and some other fun prizes.
"At Alaska, it's not just about the destination – it's about creating memorable and meaningful moments throughout the journey," said Eric Edge, vice president of brand and marketing at Alaska Airlines. "As the official airline of Coachella Valley Music & Arts Festival and Stagecoach Festival, we're excited to be a part of two of the most exciting music and art festivals of the year while rewarding our loyal Mileage Plan members with experiences that match the energy and excitement of these incredible events."
Those attending the events can register for free to become an Alaska Mileage Plan member.
Alaska Airlines recently made several changes to its Mileage Plan, including new checked bag benefits for cardholders, reciprocal mileage earnings for both Hawaiian Airlines and Alaska Airlines and more.
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