JetBlue Already Has Plan in Place for Spirit Acquisition

Image: A JetBlue flight taking off from LAX. (photo via MichaelGordon1/iStock Editorial/Getty Images Plus)
Image: A JetBlue flight taking off from LAX. (photo via MichaelGordon1/iStock Editorial/Getty Images Plus)
Rich Thomaselli
by Rich Thomaselli
Last updated: 1:19 PM ET, Tue June 14, 2022

Spirit Airlines has a June 30 shareholder meeting scheduled to vote on the two proposals laid before the carrier this year - a merger offer by Frontier Airlines and a takeover acquisition bid from JetBlue Airways.

Now Bloomberg News is reporting that JetBlue will hit the runway at full speed should it win the nod from Spirit Airlines in two weeks.

JetBlue already has a plan in place to integrate Spirit into its operations and has been working on it for months, according to Bloomberg.

"It is a very complex process," JetBlue Chief Executive Officer Robin Hayes told the media outlet. "Our team has already started, for a number of months, building an integration plan."

JetBlue appears to be making headway with its bid, even though it was late to the game. The New York-based carrier jumped in two months after Frontier made a $2.9 billion bid for Spirit by raising the stakes by half-a-billion dollars. JetBlue subsequently increased its offer, adding sweeteners such as a prepayment plan for Spirit stockholders and a generous breakup fee if the plan doesn't receive regulatory approval from the government - Spirit's big fear in rejecting JetBlue's initial offer.

JetBlue has been, by far, the more aggressive pursuer of two airlines competing for Spirit, appealing directly to Spirit shareholders to reject Frontier's offer.

Having plans in place ahead of the official vote is nothing new in the world of mergers and acquisitions; however, it is especially important in this instance since most aviation observers agree that JetBlue and Spirit have virtually no symmetry.

To that end, Hayes told Bloomberg that he has talked with his peers and colleagues who have been through this before - likely Delta, which acquired Northwest; American, which took over USAir; and United, which merged with Continental.

Hayes declined to divulge specifics of the conversations.


For the latest travel news, updates and deals, subscribe to the daily TravelPulse newsletter.

Topics From This Article to Explore

More From TravelPulse

Rich Thomaselli

Rich Thomaselli

Associate Writer

Editor Associate Writer true 9281 14744 Rich Thomaselli has written for TravelPulse since 2014 and has been a professional journalist for nearly 40 years. His work has appeared in USA Today, the New York Times and New York Yankees publications. He is an 11-time writ

Grow Your Travel Business With Certified Courses

Travel Agent Academy
Travel Agent Academy
Los Cabos Specialist ProgramSell the magic of Los Cabos: luxury, adventure, and endless sunshine.
Travel Agent Academy
Travel Agent Academy
Majestic Resorts Specialist ProgramDiscover all-inclusive luxury at Majestic Resorts in paradise.
Travel Agent Academy
Travel Agent Academy
Allianz Specialist ProgramProtect every journey with Allianz Partners Travel Insurance.
Travel Agent Academy
Travel Agent Academy
Los Cabos Specialist ProgramSell the magic of Los Cabos: luxury, adventure, and endless sunshine.
Travel Agent Academy
Travel Agent Academy
Majestic Resorts Specialist ProgramDiscover all-inclusive luxury at Majestic Resorts in paradise.
Travel Agent Academy
Travel Agent Academy
Allianz Specialist ProgramProtect every journey with Allianz Partners Travel Insurance.

Don't Miss These Travel Agent Events and Trainings

Upcoming Webinar
Experiential and Adventure WebinarTuesday, August 11, 2026
2:00pm Eastern
Join Travel Weekly, TravelAge West, and TravelPulse in the virtual studios on August 11 for the...
Upcoming Webinar
Headline: Learn about the New Riviera Travel River CruisesWednesday, August 12, 2026
2:00pm Eastern
If you haven't sold or sailed on Riviera over the past two years then you haven't experienced the new...
Upcoming Webinar
New Orleans: Timeless Traditions & Nonstop CultureThursday, August 13, 2026
2:00pm Eastern
Learn about New Orleans from the New Orleans experts. During the presentation, you'll hear about...
Upcoming Webinar
Experiential and Adventure WebinarTuesday, August 11, 2026
2:00pm Eastern
Join Travel Weekly, TravelAge West, and TravelPulse in the virtual studios on August 11 for the...
Upcoming Webinar
Headline: Learn about the New Riviera Travel River CruisesWednesday, August 12, 2026
2:00pm Eastern
If you haven't sold or sailed on Riviera over the past two years then you haven't experienced the new...
Upcoming Webinar
New Orleans: Timeless Traditions & Nonstop CultureThursday, August 13, 2026
2:00pm Eastern
Learn about New Orleans from the New Orleans experts. During the presentation, you'll hear about...