JetBlue has officially launched a new travel products booking platform. Dubbed Paisly, the new platform is a total reimagining of the airline’s previous provider, JetBlue Travel Products.
With the new concept, the airline’s travel products platform is evolving “from an internal travel platform into a full-service, tech-enabled managed travel services company.” The rebranded service will be a wholly owned subsidiary of JetBlue and help the carrier manage all of its non-air ancillary offerings and services in-house, from “hotel contracting and marketing to customer care.”
The platform will also partner with other airlines and integrate with loyalty programs, so travelers can both earn and redeem points and miles across Paisly, including for bookings like hotels, rental cars, activities, or baggage fees. Travelers will also receive personalized recommendations from the platform, as well as hands-on customer service assistance from a team who’s on call 24/7.
The airline’s reimagining of its travel products arm will also incorporate its new partnership with United Airlines. Under the new agreement, Paisly will handle all of United’s direct-to-consumer, non-air-travel products, including packages, hotels, rental cars, cruises, activities, and insurance. Previously, these services were outsourced to third parties. United’s producers are currently being onboarded onto the Paisly platform.
JetBlue says that it hopes to grow Paisly’s services to serve current airline partnerships and future agreements with new partners as well.
“This is more than a name change, it’s a statement of who we’ve become,” said Jamie Perry, president of Paisly. “What started as a vacation packaging arm for JetBlue has grown into a high-growth tech enabled travel services provider purpose-built with the airline industry in mind. We’re not just a tech stack. We’re a full service partner that combines smart personalization with human support. Customers don’t want to have to manage reservations and chase confirmations. Paisly takes care of all that for them and more. Partnering with United is a strong validation of the model we’ve built.”
At the end of May, JetBlue and United announced a new “Blue Sky Agreement” that linked the two airlines’ loyalty programs. The agreement allows passengers to earn and redeem JetBlue TrueBlue points or United MileagePlus miles on both carriers. It also honors perks like priority boarding and same-day standby and means that both carriers will offer flights on each other’s websites and apps.
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