Southwest Airlines has launched a Points for a Purpose
Holiday Promotion offering its Rapid
Rewards Members a special incentive to increase their giving impact by
donating to select nonprofits starting Dec. 1, 2023, and running through Dec.
14, 2023.
This promotion allows customers to donate cash (a minimum of
$25) to one of the airline's nonprofit partners while earning points. For every
dollar donated, customers will earn 10 Rapid Rewards points, and Southwest will
match the number of points in the nonprofit's account.
Southwest
Airlines invests in community partnerships that drive community impact and applauds
these organizations and their relentless commitment to serving its communities.
Categories and nonprofits included in this promotion:
Life-changing Transportation
- Honor Flight Network celebrates America's
veterans by inviting them to share in a day of honor at the nation's memorials.
- Make-A-Wish creates life-changing wishes for
children with critical illnesses.
Mental Health and Wellbeing
- Canine Companions for Independence provides the
gift of independence to children, adults, and veterans with disabilities
through expertly trained service dogs.
- Guide Dogs of America l Tender Loving Canines transforms
lives through partnerships with service dogs.
Education
- Asian Pacific Islander American Scholars (APIA):
Increases access to higher education for APIA students through scholarships,
programs, research, advocacy, and partnerships.
- Hispanic Heritage Foundation: Focuses on
education, workforce, social impact, and innovation through the lens of
cultural leadership.
Human Trafficking Awareness
- Rescue America exists to rescue, revive, and
empower the sexually exploited through a 24/7 hotline and emergency response.
Disaster and Crisis Response
- Airlink works with aviation and logistics
partners to provide free transport and logistical solutions to a network of
over 200 NGOs responding to rapid-onset disasters and other humanitarian crises
around the globe.
- American Red Cross prevents and alleviates human
suffering in the face of emergencies by mobilizing the power of volunteers and
the generosity of donors.
- Team Rubicon mobilizes veterans to serve global
communities before, during and after disasters and crises.
“This promotion is an opportunity for us to partner with our Customers and Employees in support of nonprofit organizations that are making a difference,” said Laurie Barnett, Vice President of Corporate Reputation at Southwest Airlines. “We know our customers love the Rapid Rewards Program and the holidays are a great time to put purpose behind giving.”
Rapid Rewards account information is required to sign up. Points will be reflected in the customer’s Rapid Rewards account within 45 days after a donation has been made, with a maximum earn limit of 10,000 points. Rapid Rewards bonus points do not count toward A-List, A-List Preferred, or Companion Pass qualification.
Members can learn more by visiting Southwest.com/points-for-purpose.
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