Christmas is still more than two months away, but Southwest
Airlines just told its loyalty club members about one of its gifts. The carrier
today said it would make some enhancements to its Rapid
Rewards program.
The enhancements include making it easier for customers to
earn tier status, awarding A-List Preferred Members with up to two
complimentary premium drinks, and allowing customers to pay for Southwest
flights using a combination of cash and Rapid Rewards points.
"We're making our award-winning Rapid Rewards program
even stronger, by adding new enhancements to our loyalty program, making it
even easier for Members to earn and enjoy their benefits," said Jonathan
Clarkson, Vice President of Marketing at Southwest Airlines, in a statement.
"By lowering the tier requirements and making credit card spend count
double toward tier requirements, we're able to deepen engagement with our brand
and cobranded credit cards, while maintaining the core program values that our
Customers know and love—including unlimited reward seats, no blackout dates,
and points that don't expire.”
The five major enhancements include:
- Earn A-List Status Faster: Starting Jan. 1, 2024, Southwest
Rapid Rewards members only need to fly 20 one-way qualifying flights
(previously 25) or earn 35,000 tier qualifying points to reach A-List status.
- Earn A-List Preferred Status Faster: Starting Jan. 1, 2024,
Rapid Rewards members only need to fly 40 one-way qualifying flights
(previously 50) or earn 70,000 tier qualifying points to earn A-List Preferred
status.
- Earn Tier Qualifying Points Faster with Southwest Rapid
Rewards Credit Cards from Chase: Starting Jan. 1, 2024, Rapid Rewards Credit
Cardmembers will receive 1,500 tier qualifying points for every $5,000 spent
(previously $10,000) on purchases using their Rapid Rewards Premier, Premier
Business, Priority, or Performance Business Credit Cards from Chase.
- New Perk Alert-Complimentary Premium Drinks for A-List
Preferred Status: Starting Nov. 6, 2023, A-List Preferred Members can receive
up to two complimentary premium drinks per flight added directly to their
mobile boarding passes.
- Redeem with Cash + Points: Starting in spring of 2024, Rapid
Rewards members will have the option to pay for their flight with a combination
of cash and points, starting with as few as 1,000 points.
Terms and conditions do apply.
Earlier this summer, Southwest announced adding more
seasonal flights for
spring break 2024. Aiming to meet seasonal demand and travel patterns, the
airline will add more nonstop options for the busy period, including travel on
peak days when new time-saving nonstop service corresponds with a complementary
schedule of daily connecting or same-plane flights.
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