Southwest Airlines has been able to keep
its prices low by, among other things, not having reserved seating. It’s
basically a choose your own seat program, although, at times, it can resemble a
free for all.
Now there is speculation that the carrier might
change its boarding policy.
Some are trying to cryptically read into
comments made by CEO Robert Jordan on CNBC last week. He said that changes
might be afoot to the airline’s famous boarding process.
When reporting the low-cost carrier's Q1 earnings last week, Jordan said that Southwest is “looking at new initiatives, the way we seat and the way
we board our aircraft. We are evaluating options to enhance our customer experience
as we study product preferences and expectations, including onboard seating and
our cabin.”
Southwest faced a social
media backlash two months ago when it leaked images of its new seat design, which was not well-received. Whether this was just idle chatter by Jordan or a
major hint remains to be seen.
He did discuss other topics,
including confirming that the airline is pulling out of four airports,
including two major cities and will reduce service in two more major cities in
Atlanta and Chicago.
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