Southwest Airlines Faces Social Media Backlash Over New Seat Design

Image: Southwest Airlines plane at the gate. (photo via Eric Bowman)
Image: Southwest Airlines plane at the gate. (photo via Eric Bowman)
Rich Thomaselli
by Rich Thomaselli
Last updated: 8:30 AM ET, Thu February 8, 2024

Suddenly, everyone is an interior designer.

At least, that’s the way Southwest Airlines must feel after taking a social media backlash over debuting its new seat design.

The carrier gave everybody a sneak preview on its TikTok social media channel about what to expect next year when the seats are implemented.

Let’s just say it wasn’t pretty.

The seats are part of an overall interior redesign by the airline and drew more than 15,000 comments in a week. One user likened them to lawn chairs, and another said that Delta Air Lines just earned a new customer. 

Southwest's new seats include a multi-adjustable headrest cushion, which seemed to draw the most attention from online critics.

The carrier said the new seats were designed "based on extensive research covering customer and employee perceptions of color, comfort, and their aspirations for the overall onboard experience."

The new cabins are expected to be in place on new airplane deliveries coming in 2025.

The airline has included a video of the new seat designs on its TikTok channel. One user jokingly wrote that he wondered if there was an option to stand up during the flight instead of sitting in the new seats, while another user said they booked a Delta flight after seeing the video. 

Southwest did say that the video does not depict an actual representation of the seats. 

The seat has a custom ergonomic cushion with more padding in certain areas.

No word yet from famous interior designer Philippe Stark. And there has been no mock commercial from the noted satirical comedy show Saturday Night Live, saying that at least you have something to sit on instead of being delayed.

The television show recently skewered Alaska Airlines.


For the latest travel news, updates and deals, subscribe to the daily TravelPulse newsletter.

Topics From This Article to Explore

More From TravelPulse

Rich Thomaselli

Rich Thomaselli

Associate Writer

Editor Associate Writer true 9281 14744 Rich Thomaselli has written for TravelPulse since 2014 and has been a professional journalist for nearly 40 years. His work has appeared in USA Today, the New York Times and New York Yankees publications. He is an 11-time writ

Grow Your Travel Business With Certified Courses

Travel Agent Academy
Travel Agent Academy
Puerto Vallarta Specialist ProgramEnveloped in the beauty of a by-gone time, this colorful town on Mexico’s Pacific Coast is sure to win...
Travel Agent Academy
Travel Agent Academy
Costa Rica Specialist ProgramCosta Rica Specialist Program academy ENROLL NOW Costa Rica offers golden shores, fish-filled waters,...
Travel Agent Academy
Travel Agent Academy
Korea Travel Specialist ProgramThis course will allow you to explore this fascinating country's incredible diversity of experiences...
Travel Agent Academy
Travel Agent Academy
Puerto Vallarta Specialist ProgramEnveloped in the beauty of a by-gone time, this colorful town on Mexico’s Pacific Coast is sure to win...
Travel Agent Academy
Travel Agent Academy
Costa Rica Specialist ProgramCosta Rica Specialist Program academy ENROLL NOW Costa Rica offers golden shores, fish-filled waters,...
Travel Agent Academy
Travel Agent Academy
Korea Travel Specialist ProgramThis course will allow you to explore this fascinating country's incredible diversity of experiences...

Don't Miss These Travel Agent Events and Trainings

Upcoming Webinar
Discover KLM Royal Dutch AirlinesThursday, June 4, 2026
2:00pm ET
Join Travel Weekly and Air France-KLM for deep dive into the world of KLM Royal Dutch Airlines. You’ll...
Upcoming Webinar
Unveiling Oceania Cruises’ New Voyages, Plus Caribbean GetawaysWednesday, June 10, 2026
2:00pm Eastern
This exclusive webinar will showcase what’s new, what’s next, and how these immersive itineraries are...
Upcoming Webinar
Small Groups, Big AdventuresThursday, June 18, 2026
2:00pm ET
Join Trafalgar and Insight Vacations for an exclusive launch webinar introducing 56 new Small Group...
Upcoming Webinar
Discover KLM Royal Dutch AirlinesThursday, June 4, 2026
2:00pm ET
Join Travel Weekly and Air France-KLM for deep dive into the world of KLM Royal Dutch Airlines. You’ll...
Upcoming Webinar
Unveiling Oceania Cruises’ New Voyages, Plus Caribbean GetawaysWednesday, June 10, 2026
2:00pm Eastern
This exclusive webinar will showcase what’s new, what’s next, and how these immersive itineraries are...
Upcoming Webinar
Small Groups, Big AdventuresThursday, June 18, 2026
2:00pm ET
Join Trafalgar and Insight Vacations for an exclusive launch webinar introducing 56 new Small Group...