by Lacey Pfalz
Last updated: 9:20 AM ET, Fri October 18, 2024
Spirit Airlines launched a new ad this week featuring actor Frankie Muniz, who’s best known for his iconic role as the middle child in the TV series “Malcolm in the Middle,” now featuring the airline’s new Go Comfy travel option that promises a blocked middle seat, priority boarding and more.
The new campaign, called #NotInTheMiddle, will be distributed across Spirit’s social media and other digital channels.
The Go Comfy travel option was announced in August of this year. With it, travelers will enjoy a blocked middle seat with the option of a window or aisle seat, one checked and one carry-on bag, priority boarding and an inflight snack and nonalcoholic beverage.
Spirit is also offering travelers a chance to win two Go Comfy tickets for themselves and a companion in a new social media giveaway. The #NotInTheMiddle Giveaway is going on now through October 25. Participants can enter by following @spiritairlines on Instagram and comment on the giveaway post.
"We've received great feedback from Guests who have experienced Spirit's new travel options, and we're excited to launch this ad with Frankie Muniz to reach even more travelers about our recent enhancements," said Rana Ghosh, Senior Vice President and Chief Transformation Officer at Spirit Airlines. "This creative is part of our continued investment in telling our story and generating more awareness about the great products and value that Spirit offers."
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