United Airlines
has launched its own media network. It will be called Kinective Media by United Airlines.
The
airline says it is the first media network that uses insights from travel
behaviors to connect customers to personalized, real-time advertising, content,
experiences and offers from leading brands.
The
new technology platform gives marketers the opportunity to scale their reach
across a wide range of channels including United's award-winning mobile app and
inflight entertainment screens. Kinective Media is already working with brands
such as Norwegian Cruise Line, Macy's, Chase United Co-Brand Credit Cards,
TelevisaUnivision, IHG Hotels & Resorts, as well as agency groups like
Dentsu.
It
will formally debut later this month at the Cannes Lions International Festival
of Creativity.
"We've
built a first-of-its-kind, real-time, adtech-enabled traveler media network
where brands have already started connecting to premium audiences at an
unmatched scale," said Richard Nunn,
CEO of MileagePlus. "Unlike some commerce media platforms, United gives
brands across a wide range of industries the ability to reach engaged customers
throughout the entire marketing funnel – from brand consideration to conversion
– in a way that's highly personalized and relevant, and we're already seeing
impressive results. There has been a huge strategic shift within this high
growth sector in the past five years where advertisers and brands have come
together to determine how best to connect with consumers in a way that's
valuable, effective and personalized."
Advertisers
cannot access the personally identifiable information of United customers -
instead, Kinective Media leverages the insights of U.S. customers aged 18 and
over to create aggregated and anonymized audience segments that it offers to
Kinective Media advertisers. All U.S. customers have the option to opt-out of Kinective Media targeted advertising at any time.
For
more information about Kinective Media by United Airlines, visit http://kinectivemedia.com.
Presumably,
this feature will be used on a new
class of service that United is developing.
For the latest travel news, updates and deals, subscribe to the daily TravelPulse newsletter.
Topics From This Article to Explore
