Expect Airlines to Supply Fewer Options and Higher Fares After COVID-19

Image: Passenger airplane sitting on the tarmac. (Photo via iStock/Getty Images E+/guvendemir)
Image: Passenger airplane sitting on the tarmac. (Photo via iStock/Getty Images E+/guvendemir)
Laurie Baratti
by Laurie Baratti
Last updated: 9:24 PM ET, Wed April 1, 2020

While many in the air travel industry are, of course, hoping for a swift and complete rebound in passenger traffic once the COVID-19 crisis finally comes under control, others aren't as optimistic.

In fact, aviation analysts are saying that the diminished demand for air travel brought on by the coronavirus pandemic will likely persist for quite some time, even once the threat of contagion has passed.

CNN Business' coverage looked back at the commercial aviation industry's path to recovery after the 9/11 attacks in 2001, pointing out that passenger traffic didn't fully bounce back until 2004. And, in the wake of the 2008 Global Financial Crisis, it wasn't until 2013 that passenger traffic again reached the levels seen in 2007, just prior to the recession. The slumps seen in air traffic during those two crises were just a fraction of what the world has witnessed over the past four weeks.

It's likely to take a long time for passenger air traffic to rebound from this unprecedented downturn, even once people are able to start flying again. As airlines resume operations, they'll be selective about the routes they maintain and reduce frequency in order to fill more seats per plane, which will lead to higher fares than were seen before the crisis.

Chief credit analyst for airlines for S&P Global, Philip Baggaley, explained that, as airlines return fewer planes to service and fill those in operation to maximum capacity, many of the low-costs seats that fliers once enjoyed booking will vanish. "Fewer seats flying means fewer cheap seats at the margin," he said.

"There's going to be fewer airplanes. That means less flying," industry consultant, Mike Boyd, told CNN Business. "So, there's going to be less choice, and you'll be paying more. There's no way around that."

Historically, major economic blows to the industry have resulted in bankruptcies and mergers for the airlines. Prior to the 9/11 attacks, there had been nine major U.S. carriers, which afterward merged into today's four major carriers, which last year accounted for 80 percent of passengers flown aboard U.S. airlines: American Airlines, United Airlines, Delta Air Lines and Southwest Airlines.

It's possible, then, that a new wave of airline failures and mergers is on the horizon, especially given that the $50-billion federal bailout promised to the industry won't even cover the near-$65 billion in revenue that U.S. airlines would have otherwise collected, even if they only matched last year's numbers.

"In the near term, we're going to see a shakeout," said Joe Schwieterman, a transportation expert and professor at DePaul University in Chicago. "The weaker players may not survive this. Most industry leaders are expecting a long, painful recovery."


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Laurie Baratti

Laurie Baratti

Assistant Editor

Laurie Baratti is an Assistant Editor for TravelPulse. She is a San Diego-based journalist whose work has previously appeared in publications like TravelAge West, SPACE, Modern Home + Living, Montage, and Sandals Life magazines. Travel writing has long been her passion, and she is always looking for excuses to explore the world outside of her native California. Laurie is also a lifelong equestrian, a proud pet-parent, and an underground advocate of the Oxford comma.

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