No Middle Seats Could Mean 54-Percent Spike in Airfare Pricing

Image: Airfare prices. (photo via alfexe /iStock / Getty Images Plus)
Image: Airfare prices. (photo via alfexe /iStock / Getty Images Plus)
Laurie Baratti
by Laurie Baratti
Last updated: 2:25 PM ET, Tue May 5, 2020

During today's press briefing, trade organization International Air Transport Association (IATA) posited that eliminating middle seats aboard flights would be detrimental to airlines' attempts at recovery from the COVID-19 pandemic and could cause airfares to shoot up by 43 to 54 percent.

According to Forbes, IATA's Chief Economist, Brian Pearce, warned that permanently requiring such social-distancing measures would force carriers to raise current pricing substantially or risk being put out of business. "Without the ability to pass on those costs in higher fares, many operations are going to really struggle to be financially viable," Pearce said.

If regulations were to require that middle seats be left vacant, average load factors would fall below 62 percent, causing the majority of airlines to lose money, IATA's data shows. Out of 122 airlines sampled in its study, only four could manage to break even at load factors under 62 percent. Under such conditions, it argued, air carriers would need to hike fares by as much as 54 percent merely to break even, in a scenario that assumed zero profitability.

Due to seating configurations, the impact would be magnified on wide-body aircraft, so some airlines might attempt to optimize operations by using more narrow-body planes to make lower fares more commercially viable, but even that strategy wouldn't necessarily help carriers to recoup losses.

IATA purported that air-travel demand will be slow to re-start once bans on movement are lifted, due to lack of consumer confidence and lower discretionary income in the wake of economic paralysis caused by pandemic lockdowns. Initially, IATA argued, low-fare offerings may help reawaken passenger demand as they have historically done, but a post-pandemic climate remains uncharted territory. Such lowered pricing won't be sustainable long-term, especially if the market suffers a second shock with an assumed spike in coronavirus cases once travel restrictions begin lifting.

IATA further speculated that 2019 passenger volumes may not be seen again until as far off as 2025 and that, in the interim, a number of airlines are likely to fail and we may inevitably expect airfare prices to rise.

IATA's medical advisor, Dr. David Powell, argued that there isn't sufficient evidence of in-flight viral transmission to justify mandating the elimination of middle seats. This type of attempt at distancing, he pointed out, only places an additional 34 inches or so between passengers-far less than the six-foot social distancing guidelines that apply on the ground. "Nobody has demonstrated", said Powell, that leaving the middle seat empty reduces the likelihood of transmission.

"We all know that the virus has been a passenger on our passengers and that has been the way, for the most part, that it has spread around the world, but that is a different question from how it might have spread between passengers in-flight," he said. Thorough and frequent cabin sanitization, HEPA air filtration and requiring passengers to wear masks in-flight, plus parallel airport health-and-safety measures, are likely more beneficial than seat separation, he said.

IATA said that it is working with the World Health Organization (WHO), International Civil Aviation Organization (ICAO), Airports Council International (ACI) and other stakeholders to come up with viable solutions to these unprecedented challenges being created by the pandemic.


For the latest travel news, updates and deals, subscribe to the daily TravelPulse newsletter.

Topics From This Article to Explore

More From TravelPulse

Laurie Baratti

Laurie Baratti

Assistant Editor

Laurie Baratti is an Assistant Editor for TravelPulse. She is a San Diego-based journalist whose work has previously appeared in publications like TravelAge West, SPACE, Modern Home + Living, Montage, and Sandals Life magazines. Travel writing has long been her passion, and she is always looking for excuses to explore the world outside of her native California. Laurie is also a lifelong equestrian, a proud pet-parent, and an underground advocate of the Oxford comma.

Grow Your Travel Business With Certified Courses

Travel Agent Academy
Travel Agent Academy
Los Cabos Specialist ProgramSell the magic of Los Cabos: luxury, adventure, and endless sunshine.
Travel Agent Academy
Travel Agent Academy
Majestic Resorts Specialist ProgramDiscover all-inclusive luxury at Majestic Resorts in paradise.
Travel Agent Academy
Travel Agent Academy
Allianz Specialist ProgramProtect every journey with Allianz Partners Travel Insurance.
Travel Agent Academy
Travel Agent Academy
Los Cabos Specialist ProgramSell the magic of Los Cabos: luxury, adventure, and endless sunshine.
Travel Agent Academy
Travel Agent Academy
Majestic Resorts Specialist ProgramDiscover all-inclusive luxury at Majestic Resorts in paradise.
Travel Agent Academy
Travel Agent Academy
Allianz Specialist ProgramProtect every journey with Allianz Partners Travel Insurance.

Don't Miss These Travel Agent Events and Trainings

Upcoming Webinar
Japan Beyond the Golden Route: Luxury and Hidden GemsMonday, October 26, 2026
4:00pm Eastern
Turn over a new leaf in Japan during this webinar, where we'll look beyond the cherry blossoms and...
Upcoming Webinar
The Air France Dining ExperienceTuesday, October 27, 2026
2:00pm Eastern
Discover why Air France is one of the world’s premier airlines for dining and beverages. In this...
Upcoming Webinar
United's newest routes and next-generation airport experiencesWednesday, October 28, 2026
2:00pm Eastern
Join United for an exclusive look at United’s latest network expansion and exciting new airport...
Upcoming Webinar
Japan Beyond the Golden Route: Luxury and Hidden GemsMonday, October 26, 2026
4:00pm Eastern
Turn over a new leaf in Japan during this webinar, where we'll look beyond the cherry blossoms and...
Upcoming Webinar
The Air France Dining ExperienceTuesday, October 27, 2026
2:00pm Eastern
Discover why Air France is one of the world’s premier airlines for dining and beverages. In this...
Upcoming Webinar
United's newest routes and next-generation airport experiencesWednesday, October 28, 2026
2:00pm Eastern
Join United for an exclusive look at United’s latest network expansion and exciting new airport...