Spirit Airlines Rejects JetBlue Despite Enhanced Offer

Image: Spirit Airlines Airbus A319. (photo courtesy of Spirit Airlines)
Image: Spirit Airlines Airbus A319. (photo courtesy of Spirit Airlines)
Rich Thomaselli
by Rich Thomaselli
Last updated: 10:25 AM ET, Mon May 2, 2022

Spirit Airlines this morning rejected a takeover bid by JetBlue Airways - despite an enhanced offer from JetBlue - saying it doesn't believe the offer would survive scrutiny from the Department of Justice and other government regulators, according to CNBC and other media outlets.

Spirit earlier this year had verbally agreed to a merger with fellow ultra low-cost carrier Frontier Airlines while its board did its due diligence.

In early April, JetBlue flew in and shocked the aviation industry with a surprise offer to buy Spirit in an all-cash deal that was $700 million more than Frontier's offer.

But Spirit pointed to the lawsuit filed by the DOJ and six states challenging JetBlue's Northeast Alliance with American Airlines, saying that agreement - which regulators allege would like to higher fares in the northeast - would serve as a major roadblock to a Spirit-JetBlue merger.

"We believe a combination of JetBlue and Spirit has a low probability of receiving antitrust clearance so long as JetBlue's Northeast Alliance (NEA) with American Airlines remains in existence," Spirit said in a letter to JetBlue Chief Executive Robin Hayes this morning.

JetBlue responded by telling Spirit it would add a divestiture commitment to the offer, a reverse break-up fee, and enhanced structures to "remedy" any concerns about NEA with American.

But JetBlue declined to scrap its alliance with American, nor did it enhance its cash offer of $33 a share, saying it was still a superior offer to Frontier's.

Spirit was not swayed.

"We struggle to understand how JetBlue can believe DOJ, or a court, will be persuaded that JetBlue should be allowed to form an anticompetitive alliance that aligns its interests with a legacy carrier and then undertake an acquisition that will eliminate the largest ULCC carrier," Spirit wrote in its letter. "JetBlue is unwilling to terminate the NEA - or to agree to any other remedies that might materially decrease the expected benefits to JetBlue from the NEA - to obtain clearance for an acquisition of Spirit."


For the latest travel news, updates and deals, subscribe to the daily TravelPulse newsletter.

Topics From This Article to Explore

More From TravelPulse

Rich Thomaselli

Rich Thomaselli

Associate Writer

Editor Associate Writer true 9281 14744 Rich Thomaselli has written for TravelPulse since 2014 and has been a professional journalist for nearly 40 years. His work has appeared in USA Today, the New York Times and New York Yankees publications. He is an 11-time writ

Grow Your Travel Business With Certified Courses

Travel Agent Academy
Travel Agent Academy
Puerto Vallarta Specialist ProgramEnveloped in the beauty of a by-gone time, this colorful town on Mexico’s Pacific Coast is sure to win...
Travel Agent Academy
Travel Agent Academy
Korea Travel Specialist ProgramThis course will allow you to explore this fascinating country's incredible diversity of experiences...
Travel Agent Academy
Travel Agent Academy
Costa Rica Specialist ProgramCosta Rica Specialist Program academy ENROLL NOW Costa Rica offers golden shores, fish-filled waters,...
Travel Agent Academy
Travel Agent Academy
Puerto Vallarta Specialist ProgramEnveloped in the beauty of a by-gone time, this colorful town on Mexico’s Pacific Coast is sure to win...
Travel Agent Academy
Travel Agent Academy
Korea Travel Specialist ProgramThis course will allow you to explore this fascinating country's incredible diversity of experiences...
Travel Agent Academy
Travel Agent Academy
Costa Rica Specialist ProgramCosta Rica Specialist Program academy ENROLL NOW Costa Rica offers golden shores, fish-filled waters,...

Don't Miss These Travel Agent Events and Trainings

Upcoming Webinar
Discover Houston, A World in a CityMonday, June 22, 2026
2:00pm Eastern
Join Visit Houston for an inside look at one of the country’s most dynamic and diverse destinations....
Upcoming Webinar
Why Cruise, When You Can CunardWednesday, June 24 2026
2:00pm Eastern
When cruise is the option, Cunard is the difference. This session explores what sets the Cunard...
Upcoming Webinar
July AAT Kings WebinarTuesday, July 7, 2026
2:00pm Eastern
Save your spot for this upcoming webinar! Details coming soon!
Upcoming Webinar
Discover Houston, A World in a CityMonday, June 22, 2026
2:00pm Eastern
Join Visit Houston for an inside look at one of the country’s most dynamic and diverse destinations....
Upcoming Webinar
Why Cruise, When You Can CunardWednesday, June 24 2026
2:00pm Eastern
When cruise is the option, Cunard is the difference. This session explores what sets the Cunard...
Upcoming Webinar
July AAT Kings WebinarTuesday, July 7, 2026
2:00pm Eastern
Save your spot for this upcoming webinar! Details coming soon!