What Southwest Airlines is Doing to Avoid Repeating Winter Holiday Issues

Image: Southwest Airlines aircraft approaching San Jose International Airport. (photo via Andrei Stanescu/iStock Editorial/Getty Images Plus)
Image: Southwest Airlines aircraft approaching San Jose International Airport. (photo via Andrei Stanescu/iStock Editorial/Getty Images Plus)
Donald Wood
by Donald Wood
Last updated: 8:55 AM ET, Wed January 18, 2023

Southwest Airlines President and CEO Bob Jordan released a statement on Tuesday about what the company is doing to avoid the number of delays and cancellations experienced by travelers during the winter holiday travel period.

In total, Southwest canceled more than 16,700 flights between December 21-31.

To reduce the risk of future operational disruptions, the carrier immediately established supplemental staffing that can quickly mobilize to support crew recovery efforts and enhanced engagement technology to efficiently communicate with large numbers of employees during frequent schedule changes.

The company also updated its crew recovery system to not only solve current and future schedules, but also provide the ability to optimize established schedules as they are revised during irregular operations.

"We are currently budgeted to spend more than $1 billion of our annual operating plan on investments, upgrades, and maintenance of our IT systems," Jordan said. "The recent disruption will accelerate our plans to enhance our processes and technology as we continue to focus on adding capabilities to bring rapid improvements for you, our valued customers."

Moving forward, Southwest is working with a third-party global aviation consulting firm, Oliver Wyman, to complete an assessment of the event and make recommendations for additional mitigation elements.

In addition, the airline's Board of Directors appointed an Operations Review Committee to work with management to understand the events and help oversee the company's response.

As for impacted customers, Jordan said the carrier had "returned virtually all of the bags we had on hand from the event, have processed nearly all refunds and are processing tens of thousands of reimbursement requests a day."

The CEO also said Southwest offered those most significantly impacted travelers 25,000 Rapid Rewards points as a gesture of goodwill for the inconvenience.


For the latest travel news, updates and deals, be sure to subscribe to the daily TravelPulse newsletter here.

Topics From This Article to Explore

More From TravelPulse

Grow Your Travel Business With Certified Courses

Travel Agent Academy
Travel Agent Academy
Allianz Specialist ProgramProtect every journey with Allianz Partners Travel Insurance.
Travel Agent Academy
Travel Agent Academy
Majestic Resorts Specialist ProgramDiscover all-inclusive luxury at Majestic Resorts in paradise.
Travel Agent Academy
Travel Agent Academy
Los Cabos Specialist ProgramSell the magic of Los Cabos: luxury, adventure, and endless sunshine.
Travel Agent Academy
Travel Agent Academy
Allianz Specialist ProgramProtect every journey with Allianz Partners Travel Insurance.
Travel Agent Academy
Travel Agent Academy
Majestic Resorts Specialist ProgramDiscover all-inclusive luxury at Majestic Resorts in paradise.
Travel Agent Academy
Travel Agent Academy
Los Cabos Specialist ProgramSell the magic of Los Cabos: luxury, adventure, and endless sunshine.

Don't Miss These Travel Agent Events and Trainings

Upcoming Webinar
ALG Vacations® is Powering Up Fall with PartnershipTuesday, September 8, 2026
2:00pm Eastern
At ALG Vacations®, partnership means deliver smarter tools, stronger resources, and more opportunities...
Upcoming Webinar
Sell More Great Lakes Cruises with Victory Cruise LinesWednesday, September 9, 2026
2:00pm Eastern
Join Cris Desouza, VP of Sales, and Barbara Davis, Director of Sales, for an inside look at what’s new...
Upcoming Webinar
Beyond the Ship: Maximizing Pre and Post Cruise ExperiencesThursday, September 10, 2026
2:00pm Eastern
Discover how to enhance the cruise experience with strategic pre and post cruise planning. Learn how...
Upcoming Webinar
ALG Vacations® is Powering Up Fall with PartnershipTuesday, September 8, 2026
2:00pm Eastern
At ALG Vacations®, partnership means deliver smarter tools, stronger resources, and more opportunities...
Upcoming Webinar
Sell More Great Lakes Cruises with Victory Cruise LinesWednesday, September 9, 2026
2:00pm Eastern
Join Cris Desouza, VP of Sales, and Barbara Davis, Director of Sales, for an inside look at what’s new...
Upcoming Webinar
Beyond the Ship: Maximizing Pre and Post Cruise ExperiencesThursday, September 10, 2026
2:00pm Eastern
Discover how to enhance the cruise experience with strategic pre and post cruise planning. Learn how...