Image via Lyft
If you were wondering what the most fiscally responsible month to ride share would be, the answer seems to be, with some resounding trumpeting, January.
As we previously explained, Uber was ecstatically dropping its fares in over 100 cities in the United States and Canada.
Not to be outdone in the generosity department, Lyft is twirling its pink mustache and offering similar winter deals.
The ridesharing company announced the following: "To help you get out and do more, we're lowering prices in cities across the country so you can do more for less. Prices will automatically be lower in your Lyft app starting January 15."
READ MORE: Could Lyft Be The Next Uber?
The Verge quotes a Lyft spokesperson who expounded on the details behind the price drop: "At Lyft we want to remain the most affordable option for passengers. We also know that in January many people make resolutions to save money. So starting today, we are lowering prices in 33 markets to get people back on the road at a lower cost and help ensure our drivers are in high demand."
The report also lists several cities that will get to enjoy the fruits of a decrease in fare: "Washington D.C., Denver, Los Angeles, San Diego, San Francisco, Detroit and Baltimore."
Presumably the move is not merely to follow Uber's January lead and satisfy consumers and their respective wallets.
Rather, this may be to duplicate Uber's strategy in curbing the issue of a drastic decrease in demand during the frigid month when riders are more content to stay home than hail a ride for a night out on the town.
READ MORE: How Ride-Hailing is Winning Over Business Travelers
Not to say that the start of the year has been bleak for Lyft, because the complete opposite has been true.
As we previously reported, the ridesharing company enjoyed some big news to start 2016: General Motors invested $500 million in what would be an ongoing partnership with the firm.
Perhaps join in a bit of revelry with a price drop that might entice you otherwise huddled masses trying to stay warm within the confines of your own home.
For the latest travel news, updates and deals, subscribe to the daily TravelPulse newsletter.
Topics From This Article to Explore
