WHY IT RATES: For travel agents working with sports fans, Avis should be a consideration when choosing a rental car provider.-Donald Wood, Breaking News Senior Writer.
Avis announced Monday it has renewed its multi-year agreement with Maple Leaf Sports & Entertainment (MLSE) to continue its designation as the official vehicle rental partner of the Toronto Maple Leafs and Toronto FC.
Under the agreement, the mobility brand will have the opportunity to promote its products and services to millions of sports fans and visitors of Scotiabank Arena and BMO Field. Program elements include arena signage, camera-visible signage during games, events, in-market advertising and promotional opportunities.
"Maple Leaf Sports & Entertainment has been a great partner and has allowed us to engage customers, drive rentals and generate new business opportunities," said Beth Kinerk, Senior Vice President, Sales, Avis Budget Group. "We're excited to renew our agreement with them and build upon our customer engagement efforts in Canada."
"We are thrilled to continue our long-standing partnership with Avis. We both share a common goal of wanting to give back to our fans and create opportunities beyond the game," said Jeff Deline, Senior Vice President, Global Partnership at MLSE. "With our renewed commitment we look forward to the future and working closely with Avis to support our teams and reward our fans."
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