Hertz Stock Soar as Billionaire Investor Bets on Car Rental Industry

Image: Hertz car rental sign (photo by Eric Bowman)
Image: Hertz car rental sign (photo by Eric Bowman)
Donald Wood
by Donald Wood
Last updated: 8:15 AM ET, Mon April 21, 2025

The car rental industry is a key part of travel and one major investor is betting on Hertz.

According to Reuters.com, Hertz CEO Gil West released a letter to the car rental company’s employees explaining that billionaire Bill Ackman and his investment management company, Pershing Square, purchased a 19.8 percent stake in the car rental brand.

“I am humbled, and we should all feel encouraged by Bill Ackman’s comments and energized by the strong support shown by him,” West said about Ackman’s investment.

In comments shared on social media, Ackman said he believes in West and his management's efforts to “increase unit revenue and reduce operating cost will significantly improve profit margin over the next several years.”

“While the tariff announcements have created a near-term cloud over the travel industry – we have low expectations for Hertz’s Q1 and first half results – we believe that over the intermediate term, the company will generate sustainably higher profitability,” Ackman continued.

Ackman also added that Hertz’s “capital structure will enable shareholders to generate a highly attractive return on investment.”

With the purchase, Pershing's stake in Hertz makes it the second-largest shareholder in the company. The investment sent the car rental company’s shares soaring 44.3 percent on Thursday, with the stock rising more than 125 percent since the start of 2025.


For the latest travel news, updates and deals, subscribe to the daily TravelPulse newsletter.

Topics From This Article to Explore

More From TravelPulse

Donald Wood

Donald Wood

Managing Editor

Donald Wood is TravelPulse’s Managing Editor, bringing nearly 15 years of experience to the desk. He currently lives outside Philadelphia with his wife and two children.

Grow Your Travel Business With Certified Courses

Travel Agent Academy
Travel Agent Academy
Allianz Specialist ProgramProtect every journey with Allianz Partners Travel Insurance.
Travel Agent Academy
Travel Agent Academy
Majestic Resorts Specialist ProgramDiscover all-inclusive luxury at Majestic Resorts in paradise.
Travel Agent Academy
Travel Agent Academy
Los Cabos Specialist ProgramSell the magic of Los Cabos: luxury, adventure, and endless sunshine.
Travel Agent Academy
Travel Agent Academy
Allianz Specialist ProgramProtect every journey with Allianz Partners Travel Insurance.
Travel Agent Academy
Travel Agent Academy
Majestic Resorts Specialist ProgramDiscover all-inclusive luxury at Majestic Resorts in paradise.
Travel Agent Academy
Travel Agent Academy
Los Cabos Specialist ProgramSell the magic of Los Cabos: luxury, adventure, and endless sunshine.

Don't Miss These Travel Agent Events and Trainings

Watch Now!
Greenland Uncovered: Selling the Arctic's Best-Kept Secret with HXTuesday, September 15, 2026
2:00pm Eastern
Towering icebergs, colourful Inuit communities, the Midnight Sun, and a UNESCO-listed icefjord —...
Upcoming Webinar
The Next Generation Of Carnival FunWednesday, September 16, 2026
2:00pm Eastern
Get ready for an exciting webinar with Janet Wygert, Carnival’s Senior Vice President of Sales and...
Upcoming Webinar
Your New Era with TrafalgarThursday, September 17, 2026
2:00pm Eastern
Trafalgar’s new era is taking shape. Join us on September 17 to learn about "Your New Era" with...
Watch Now!
Greenland Uncovered: Selling the Arctic's Best-Kept Secret with HXTuesday, September 15, 2026
2:00pm Eastern
Towering icebergs, colourful Inuit communities, the Midnight Sun, and a UNESCO-listed icefjord —...
Upcoming Webinar
The Next Generation Of Carnival FunWednesday, September 16, 2026
2:00pm Eastern
Get ready for an exciting webinar with Janet Wygert, Carnival’s Senior Vice President of Sales and...
Upcoming Webinar
Your New Era with TrafalgarThursday, September 17, 2026
2:00pm Eastern
Trafalgar’s new era is taking shape. Join us on September 17 to learn about "Your New Era" with...