by Sarah Kuta
Last updated: 4:45 PM ET, Tue February 10, 2026
American Cruise Lines is launching a new “Celebrating 250 Years of America” campaign.
The company will honor America’s semiquincentennial on all 2026 sailings, with commemorative 250th recognition onboard its ships, enhanced enrichment programming and special guest experiences throughout the year.
To honor America’s milestone birthday, American Cruise Lines has introduced a branded 250th logo and badge. The logo will be displayed on the bow of every ship, which will also display huge American flags draped over the sides on every embarkation day.
American Cruise Lines’ crew uniforms will feature the badges, and the logo will appear on the website and on all 2026 advertising and marketing materials. The company has also created a line of 250th collectible pins and other semiquincentennial keepsake gifts for guests sailing throughout 2026. The campaign will also highlight American Cruise Lines-produced patriotic videos and special ceremonies honoring veterans.
On board its fleet, the brand will offer semiquincentennial programming and activities, from a 250th-inspired game show to daily announcements of U.S. historical trivia and patriotic red, white and blue-themed cocktail parties and desserts. The company has also developed its own signature cocktail menu featuring The Spirit of 1776 and more.
On shore, guests will enjoy included excursions at every port, including additional semiquincentennial opportunities. Many cities are hosting major events—like Sail 250’s maritime celebrations in New York City, Boston, Baltimore and Norfolk—and many historical sites and museums are featuring exhibits honoring the 250th.
Over the Fourth of July holiday, guests will be able to enjoy fireworks displays and patriotic events. Guests aboard the line’s 52-day “Great United States Cruise” will take in the fireworks display over Boston Harbor, for example.
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