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Scenic Group plans to launch a new loyalty program that combines its two existing loyalty clubs, Scenic Club and EmeraldEXPLORER.
The new program, called Scenic & Emerald Rewards, will provide consolidated recognition, a simplified tier structure and a new MyRewards benefit to members.
When developing the new offering, the company’s leaders used feedback from members who have taken Scenic Luxury Cruises & Tours and Emerald Cruises & Tours ocean, river and land journeys.
Scenic & Emerald Rewards will launch globally on February 10, and more details will be announced at that time.
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Sarah Kuta is a writer and editor based in Longmont, Colorado. Her work has appeared in Travel+Leisure, Conde Nast Traveler,...
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