Scenic Group to Merge Scenic, Emerald Loyal Programs

Scenic Group plans to launch a new loyalty program that combines its two existing loyalty clubs, Scenic Club and EmeraldEXPLORER.

The new program, called Scenic & Emerald Rewards, will provide consolidated recognition, a simplified tier structure and a new MyRewards benefit to members.

When developing the new offering, the company’s leaders used feedback from members who have taken Scenic Luxury Cruises & Tours and Emerald Cruises & Tours ocean, river and land journeys. 

Scenic & Emerald Rewards will launch globally on February 10, and more details will be announced at that time. 

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