Uniworld Boutique River Cruise Collection confirmed the appointment of Ellen Bettridge to the role of president and CEO Wednesday.
In taking the reigns of the Los Angeles-based all-inclusive river cruise line, Bettridge replaces Guy Young, who will move on to new roles with Uniworld's parent company The Travel Corporation (TTC).
Bettridge will step into the new position Aug. 6 and work alongside Young to ensure a smooth transition.
In her new role, Bettridge will be tasked with managing Uniworld's business on a global level. Her duties will include overseeing the company's operations and financial performance, product development, the guest experience and service enrichment as well as onboard and onshore programming.
Bettridge will also be responsible for expanding the Uniworld's business.
"It is my great privilege and pleasure to welcome Ellen to our team at Uniworld," said TTC Chief Executive Brett Tollman in a statement announcing Bettridge's appointment. "I have known and admired Ellen for many years."
In describing Bettridge, Tollman said, "she is a superbly capable and talented travel industry professional, with an exceptional reputation and a winning track-record."
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In her own statement, Bettridge called the promotion "an honor."
"I look forward to partnering with Brett [Tollman] and collaborating with the entire Uniworld team to ensure that the company continues to lead and maintain the standard of excellence in the river cruise industry, as well as to create innovative experiences, programs and services that appeal to the most discerning and inspired travelers throughout the world."
Prior to her appointment, Bettridge served as vice president of sales and marketing for Royal Caribbean Cruises Ltd. subsidiary Azamara Club Cruises.
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