by Sarah Kuta
Last updated: 2:00 PM ET, Thu March 12, 2026
Virgin Voyages is now using more than 1,500 artificial intelligence tools.
That’s an increase of nearly 2,900 percent from the 50 it started with at the launch of its Google Cloud partnership in October 2025. Virgin Voyages’ AI tools—which it calls “agents”—span departments ranging from marketing, revenue and sales to crew training, commercial operations and guest services.
"Virgin Voyages is all about being the reason someone smiles today," says Nirmal Saverimuttu, chief executive officer of Virgin Voyages. “Our commitment to becoming AI-fluent is so we can grow, win the hearts and minds of our Sailors, and use tools and technology to create joy—removing the burden of mind-numbing, repetitive work."
Each tool is designed to remove friction, amplify human connection and free crew members up to focus on other priorities.
Examples include:
- Email Ellie: The brand's flagship AI communications marketing assistant, developed by a non-technical crew member and trained on Virgin Voyages' signature cheeky, clever brand voice. Email Ellie contributed to record-breaking sales performance in the month of its introduction.
- Know Your Sailors: A data-driven intelligence agent that equips the team with deep insights into the Virgin Voyages Sailor profile, enabling more personalized communications and smarter decision-making across the business.
- WaveMaker: Built for the groups team, WaveMaker streamlines the complex process of managing group bookings, helping the team move faster and serve clients more effectively.
- VoyageFair Choices Agent: Developed last summer to support the transition to Virgin Voyages' new VoyageFair Choices program, this agent helped Sailor Services quickly understand the nuances of updated policies and options— ensuring confident, accurate conversations with Sailors at every touchpoint.
- Ask Nirmal Anything: An agent clone of their AI-fluent CEO, built to help teams show up sharper, move faster and make better decisions.
"We're automating the tasks that pull our crew away from the moments that matter," says Saverimuttu. "Every minute we give back to them is a minute they can spend making someone's voyage unforgettable.”
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