Photo courtesy of Royal Caribbean International
Royal Caribbean International's new ad campaign "Come Seek" has now launched. The video spots, which address cruise misperceptions with vivid brand ideals, are now available to view online below.
The first two are a series of very brief teasers of Royal Caribbean experiences onboard and off set to pulsating tunes. Featured from its new Quantum-class ships - Quantum of the Seas and Anthem of the Seas - are the Bionic Bar and RipCord by iFly. Collectively they're sure to appeal to a younger family crowd (with shorter attention spans) who desire more active adventures.
This is not the Caribbean
This is the Royal Caribbean
The next two are more fully developed 30-second spots. The high-energy tone continues with "You are Not a Tourist," opening with quick edits and an attention-grabbing soundtrack. Text overlays call unorthodox travelers to go tumba thumping and jing ping jamming and junkanoo dancing ashore before becoming a bionic cocktail inventor onboard.
You are Not a Tourist
"This is Not a Cruise" features a more pleasant song choice that will be less jarring to television viewers in between episodes of "The Big Bang Theory." Here the GoPro generation is showcased as selfies are literally in full swing. Of the two commercials, this is the most widely appealing and also perhaps the most on-brand.
And with the release of this new campaign, Royal Caribbean is surely hoping the new videos will resonate with up-and-coming customers to create a new generation of cruisers.
This is Not a Cruise
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