THE PULSE: Windstar Cruises unveils new logo and brand identity.
WHY IT RATES: Since it was sold in bankruptcy court in 2011, Windstar has quickly rebounded under its deep-pocketed new owner. After renovating its three motor-sail yachts and sharply increasing sales, the line is doubling its fleet over the next year. The new logo symbolizes the renaissance and ushers Windstar into a new era of growth as a sophisticated small-ship specialist. - Theresa Masek, TravelPulse cruise editor
Windstar Cruises announced today that is has redesigned its logo and brand insignia as part of a comprehensive plan to refine marketing communications.
Inspired by Windstar's continued commitment to unique luxury travel, the new logo presents a polished new look to dramatize Windstar's casually elegant, yacht style experience in the luxury cruising industry.
The logo's classic, serif typeface with a slightly taller initial capital letter is a modern interpretation of the elegant type styles closely associated with the yachting lifestyle. This is balanced by the flourish and star emblem. Placed behind the first letter and coming to rest above the "I," the emblem draws its inspiration from soft breezes, gentle waves, and clear nights that are part of the intimate experience of small ship cruising.
"We wanted a refreshed look that keeps pace with the company as we enter into a new era of growth as the market leader in small ship cruising, yet still reflects our heritage of sailing," said Hans Birkholz, president and chief executive officer of Windstar Cruises. "We will also be launching a new website in June of this year to align with our fresh image."
The new look marks a highpoint for Windstar Cruises, which recently doubled the size of the fleet and expanded into new regions of the world such as Southeast Asia, Arabia, Iceland, and beyond. On May 2, Windstar will make its much anticipated return to Tahiti, which also will feature the company's brand new Private Events, an exclusive event created solely for Windstar guests, and are complimentary on all 2015 itineraries. On May 5, in Barcelona, Spain, Windstar will celebrate the inaugural launch of Star Pride, the first of three new power yachts added to the Windstar fleet.
SOURCE:This information comes from a Windstar Cruises press release.
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