by Donald Wood
Last updated: 12:53 PM ET, Mon December 25, 2017
There will be plenty of New Year's Eve celebrations this year, but none quite like the one in Thailand.
Dubbed the Beautiful Bangkok by Magnolias Ratchaprasong, the 3D building mapping show at the Magnolias Ratchadamri Boulevard complex will be featured on the 60-story high-rise starting on December 14 and culminating with a massive New Year's Eve countdown.
There will be five light shows a day and a special sixth show on New Year's Eve.
With the light show, Magnolias and the Tourism Authority of Thailand are working together to raise Bangkok's global profile, entice international visitors and provide locals with a new experience.
"Magnolias Ratchadamri Boulevard is a super-luxury mixed-use project in Ratchaprasong, an exclusive neighborhood at the heart of Bangkok," Magnolia Quality Development Corporation Limited (MQDC) CEO Visit Malaisirirat said in a statement. "It's known as the city's business center and has enjoyed rapid growth through several commercial and residential projects."
"We developed MRB by prioritizing design and the selection of high-quality materials, which is apparent in the building's iconic shape," Malaisirirat continued. "It is innovatively constructed with sophisticated technology that delivers the very best for clients."
[READMORE]READ MORE: Fun, Affordable Places to Spend New Year's Eve[/READMORE]
Officials in Thailand are looking to elevate the Ratchaprasong district's global appeal with Magnolias Ratchadamri Boulevard joining the Ratchaprasong Square Trade Association (RSTA).
Together with the RSTA, Magnolias Ratchadamri Boulevard will plan development while promoting the district as a center of economic activity, retail, hospitality, luxury homes and more in the heart of Bangkok.
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