Dubai Unveils Rural Tourism Master Plan Totaling $106 Million

Image: Dubai downtown at the sunset (Photo Credit: Rastislav Sedlak SK/Adobe Stock)
Image: Dubai downtown at the sunset (Photo Credit: Rastislav Sedlak SK/Adobe Stock)
Mia Taylor
by Mia Taylor
Last updated: 2:25 PM ET, Tue October 22, 2024

Leaders in Dubai have their sites set on developing the rural countryside outside the desert metropolis to attract greater numbers of tourists.

Newly revealed plans call for up to 37 projects in the countryside around Dubai with a price tag of about $106 million, according to a report from the Deccan Chronicle.

Plans call for creating five service and recreational stations and offering a unique tourism experience for both residents and visitors to Dubai, the publication reported.

These projects are part of what will be a broader, ongoing effort through at least 2028 to enhance the rural regions around the United Arab Emirates’ largest city.

The projects will be undertaken in partnership with the private sector, per Deccan Chronicle.

Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai and Chairman of The Executive Council has said that the initiatives are expected to significantly boost tourism in Dubai’s rural areas, projecting an increase in annual visitor numbers from 500,000 to more than 3 million by 2040 along the Saih Al Salam Scenic Route.

Some of the additional features in the works include cycling tracks, luxury desert camps, hot air balloon rides, kayaking tours and more. Preserving the region’s natural beauty will also be a priority, while also increasing opportunities for nature and adventure experiences.

Dubbed the Dubai Countryside and Rural Areas Development Plan, the effort will also include projects meant to enhance local services and attractions and improve the quality of life for area residents. New healthcare facilities, nurseries, and parks are included in the plans.

Sheikh Hamdan was reported to have said that the projects will contribute to making “Dubai one of the world’s best cities in terms of quality of life and sustainability.”

He underscored that facilities such as traditional markets, outdoor cinemas, adventure parks, and cultural stations will further enhance Dubai’s reputation as a world-class tourist destination while preserving its rural heritage and environment.


For the latest travel news, updates and deals, subscribe to the daily TravelPulse newsletter.

Topics From This Article to Explore

More From TravelPulse

Related Videos

Mia Taylor

Mia Taylor

Senior Editor

Mia Taylor is an award-winning journalist who has two decades of experience. Most recently she worked as a staff writer for America's largest digital publisher DotdashMeredith, where she contributed stories on a daily basis to four of the company's most iconic brands - Parents,Real Simple, Better Homes & Gardens, and Health. Her work has also appeared in Travel + Leisure, The Boston Globe, The San Diego UnionTribune, Westways Magazine, Fortune, and more.

Grow Your Travel Business With Certified Courses

Travel Agent Academy
Travel Agent Academy
Los Cabos Specialist ProgramSell the magic of Los Cabos: luxury, adventure, and endless sunshine.
Travel Agent Academy
Travel Agent Academy
Allianz Specialist ProgramProtect every journey with Allianz Partners Travel Insurance.
Travel Agent Academy
Travel Agent Academy
Majestic Resorts Specialist ProgramDiscover all-inclusive luxury at Majestic Resorts in paradise.
Travel Agent Academy
Travel Agent Academy
Los Cabos Specialist ProgramSell the magic of Los Cabos: luxury, adventure, and endless sunshine.
Travel Agent Academy
Travel Agent Academy
Allianz Specialist ProgramProtect every journey with Allianz Partners Travel Insurance.
Travel Agent Academy
Travel Agent Academy
Majestic Resorts Specialist ProgramDiscover all-inclusive luxury at Majestic Resorts in paradise.

Don't Miss These Travel Agent Events and Trainings

Upcoming Webinar
Sani/Ikos Group: Luxury Beachfront Resorts in Greece & SpainTuesday, July 28, 2026
2:00pm Eastern
Join us for an exclusive webinar introducing Sani/Ikos Group, a collection of luxury beachfront...
Upcoming Webinar
Asia Travel That SellsWednesday, July 29, 2026
2:00pm Eastern
Join Travel Weekly, TravelAge West, and TravelPulse for an in depth webinar on Asia travel. Explore...
Upcoming Webinar
Close to Home, Big Opportunity: Selling Today's Domestic Travel TrendsThursday, July 30, 2026
2:00pm Eastern
Join Travel Weekly, TravelAge West, and TravelPulse for a webinar exploring the growing demand for...
Upcoming Webinar
Sani/Ikos Group: Luxury Beachfront Resorts in Greece & SpainTuesday, July 28, 2026
2:00pm Eastern
Join us for an exclusive webinar introducing Sani/Ikos Group, a collection of luxury beachfront...
Upcoming Webinar
Asia Travel That SellsWednesday, July 29, 2026
2:00pm Eastern
Join Travel Weekly, TravelAge West, and TravelPulse for an in depth webinar on Asia travel. Explore...
Upcoming Webinar
Close to Home, Big Opportunity: Selling Today's Domestic Travel TrendsThursday, July 30, 2026
2:00pm Eastern
Join Travel Weekly, TravelAge West, and TravelPulse for a webinar exploring the growing demand for...