Greece’s tourism sector closed 2024 on a high note, reporting a surplus of €18.79 billion ($21.24 billion), according to finalized figures just released by the Bank of Greece and reported by Reuters. The figure marks a 3.4% rise over 2023 and evidences continued upward momentum in the country’s travel industry.
The data attributes this growth to a significant uptick in international arrivals and increased spending per overnight stay, despite shorter trips on average. Overall travel receipts climbed 4.8% year-over-year, reaching €21.59 billion, fueled by a 12.8% surge in non-resident inbound travelers and a 2.9% boost in average nightly spending.
The 27-member European Union (EU) remained the largest source market for Greece, contributing 55.4% of the nation’s total travel income. Revenues from EU residents climbed 7.1% to €11.97 billion, with German and Italian travelers making the foremost contribution to that growth. However, France and the United Kingdom saw declines in visitor spending—down 11.6% and 4.1%, respectively.
In total, Greece welcomed 40.7 million visitors in 2024, marking a 12.8% increase compared to the previous year. Most arrivals entered via airports and land borders. Cruise tourism also stood out as a particularly strong performer, with cruise-related revenues jumping 22.4% to €1.11 billion.
Despite the surge in visitor numbers and overall spending, certain metrics also fell. The average expenditure per trip declined by 7% and the average length of stay dropped by nearly 9.6%. compared with 2023, pointing to a shift in traveler behavior.
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