Jamaica Launches New Ad Campaign Featuring Usain Bolt

Image: Usain Bolt in Frenchmen's Cove, Port Antonio, Jamaica. (Photo Credit: Jamaica Tourist Board)

by Lacey Pfalz
Last updated: 9:55 AM ET, Thu August 7, 2025

The Jamaica Tourist Board (JTB) just launched a new advertising campaign encouraging travelers to visit the Caribbean island featuring legendary sprinter Hon. Usain Bolt, who is now Jamaica’s Global Tourism Ambassador.

The 30-second video featuring Bolt was released yesterday on August 6, in celebration of Jamaica’s Independence Day. The video is available to watch online across platforms.

“Usain Bolt has long been an icon of Jamaican pride and excellence,” said Jamaica’s Minister of Tourism, Hon Edmund Bartlett. “This campaign brings his personal story and national pride into focus and shares that magic with the world. On our 63rd Independence Day, we’re proud to showcase to the world what makes Jamaica truly unforgettable.”

Bolt will be featured across media channels, including social media and physical appearances, throughout the campaign.

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Lacey Pfalz

Associate Editor

Lacey Pfalz is Associate Editor at TravelPulse. She's a passionate advocate of responsible travel and believes the best travel experiences happen outside of a planned itinerary. Lacey currently lives in rural Wisconsin. She can be reached at [email protected].