The Jamaica Tourist Board is a new digital campaign, “There’s Always More to Jamaica,” which is designed to promote community-based tourism on Google, Facebook, Instagram and YouTube through November 2025.
The campaign, whose handle is @DiscoverMoretoJamacia, will focus on the island nation’s key markets, including the US, Canada, the UK, Germany and France – putting the spotlight on activities such as eco and marine excursions, cultural heritage tours, craft workshops and culinary offerings.
“Jamaica’s tourism story is as much about our people as it is about our landscapes and world-class resorts,” said Jamaica Minister of Tourism Edmund Bartlett.
“Community-based tourism gives visitors the chance to engage with our culture, while expanding the value chain so that farmers, artisans, and communities benefit alongside our established tourism partners.”
Added Jamaica Director of Tourism Donovan White. “This campaign introduces travelers to the Jamaica they haven’t met yet: the Jamaica that lives in our villages, in our kitchens, and in our stories.
“It is about creating meaningful connections while supporting grassroots tourism enterprises.”
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