by Mark Chesnut
Last updated: 4:00 PM ET, Wed December 25, 2024
According to the 2025 Virtuoso
Luxe Report, family travel, celebration travel and active travel will be among
the most popular types of vacations in the new year, while demand for wellness
experiences will also affect many travelers’ decisions. Mexico is well
positioned to satisfy all those interests as new options debut nationwide.
Here
are some of the Mexico destinations that are trending for 2025.
Baja California
This region is bound to attract more upscale and wellness-minded
travelers with the opening of the Banyan Tree Veya, Valle de Guadalupe, a wellness
resort in Baja California’s wine country. Also in the luxury vein is Chable Sea
of Cortez, which is
scheduled to open in late 2025 in La Paz.
Jalisco
It’s gotten easier to create multi-destination vacations in the state of
Jalisco that include big-city excitement with beach vibes, thanks to the new
highway that links Guadalajara with Puerto Vallarta (as well as the state of
Nayarit). In Puerto Vallarta, Westin is debuting its first all-inclusive resort
in Mexico when the Westin All-Inclusive Resort Puerto Vallarta reopens
following a major renovation of the previous European-plan property.
Guadalajara, meanwhile, will welcome several new hotels in 2025,
including the MOTTO by Hilton Guadalajara Centro Historico, Fairfield
Aeropuerto, Indigo Providencia and a new Avid hotel. In addition, Guadalajara
recently debuted the Tequila Lab, a museum dedicated to the popular spirit, and
in October 2024, the Guadalajara Chamber of Commerce and Grupo México
Transporte relaunched the Tequila Express, a train
that links Guadalajara with the town of Tequila.
Grupo Solmar hotels are located near emblematic sites like the famous Los Cabos Arch. (Photo Credit: Ministry of Tourism of Mexico)
Los Cabos
Los Cabos’s ever-expanding
number of air routes has made this upscale destination even more popular with
travelers from around the U.S. New properties include the Park Hyatt Los Cabos
at Cabo del Sol, which is accepting reservations
for stays from July 1, 2025, the St. Regis Los
Cabos at Quivira, which is located
in the popular golf community of Quivira, and Amanvari, an Aman resort on Baja’s East Cape.
Mexico City
Polanco may always be Mexico City’s top go-to neighborhood for a posh
hotel stay, but the hip-and-trendy neighborhoods of Condesa and Roma Norte
continue to gain more fans among the traveling public, and new hotels are
making it easier to use the area as a home base during a Mexico City vacation. Among
the newest is Casona Roma Norte, which opened
in 2024 as a hotel and culinary hub, set in a beautifully restored building
from 1923. Elsewhere, the 26-room Alexander Hotel Mexico City opened in
2024 in the eye-catching Torre Virreyes high-rise, near the upscale
neighborhoods of Polanco and Palmas.
Oaxaca
The city of Oaxaca is a magnet for travelers seeking authentic cultural
and culinary experiences, and Otro Oaxaca, a new hotel
that’s part of the stylish Grupo Habita, provides one of the coolest
accommodation options in the city.
Tara Cappel, founder FTLO Travel, says that
Oaxaca is ripe for growth. “With experiential, purpose-driven travel set to be
a major trend in 2025, travelers heading to Mexico are going to be looking for
destinations that go beyond the typical beach resort experience,” she said. “One
of those places that will continue to grow in popularity is Oaxaca. It's the
perfect experiential destination in Mexico for those looking for a mix of
adventure, culture and incredible food.” To that end, her company chose Oaxaca
for its newest wellness trip, Mindfulness and Margaritas.
People on the beach in Puerto Escondido, Mexico. (Photo Credit: LMspencer/Adobe)
Puerto
Escondido
Puerto Escondido is becoming increasingly more accessible for U.S.
travelers. For example, United Airlines has announced
plans to launch the only nonstop airline service between the United States and
Puerto Escondido in 2025. In addition, a new highway linking the coast to the
capital city of Oaxaca makes it easier to combine beaches with the interior.
These recent developments mean that more travelers are likely to choose this
beloved Pacific Coast beach destination.
Among the newest accommodation options is the 45-room Hotel Humano, a luxury
boutique beach property in Brisas de Zicatela with a pool and sauna.
Quintana Roo
Mexico’s most popular vacation destination continues to entice with new properties
for various traveler types. Hotels slated to open in 2025 include Excellence
Coral Playa Mujeres,
located near the 498-room SLS Playa Mujeres, which opened
in November 2024.
Further south, some airlines are cutting back on service into Tulum’s
shiny new airport, but there are still plenty of flights that make it
convenient for travelers to reach this Caribbean coastal hotspot. The
all-inclusive concept is growing in Tulum, with new options like Trobbu Tulum, a villa rental project that
debuts in January 2025. The property features 2,745-square-foot villas and
offers experiences including cooking classes, wine-tasting sessions and wellness
classes.
Riviera Nayarit
“Riviera Nayarit offers a perfect mix of luxury, nature, and culture,”
said Kimberly Denison, founder of Denison Travel,
a Virtuoso agency and an affiliate of Brownell Travel. “This stunning stretch
of coastline features pristine beaches and lush jungles framed by the Sierra
Madre Mountains, creating a strikingly unique and alluring landscape.”
The state of Nayarit also benefits from the new highway that connects
Guadalajara with Puerto Vallarta, making it easier for travel advisors and
travelers to craft interesting, multi-destination itineraries. New hotels for
2025 include the Rosewood Mandarina, while Milaroca,
A Belmond Hotel,
is slated to open in 2027.
Riviera Nayarit, Mexico (Photo Credit: Nayarit)
San Luis Potosi
Travelers looking to explore beyond “Mexico 101” tourist destinations
will do well in places like San Luis Potosi, which offers unique attractions
like a historic former penitentiary reborn as a spectacular arts center (the
Centro de las Artes de San Luis Potosi (San Luis Potosi Center of the Arts), the Museo Nacional de la Mascara (National Mask
Museum) and the
excellent Museo del Ferrocarril San Luis Potosi (San Luis Potosi Railway
Museum). Noteworthy
hotels include the City Centro by Marriott San Luis Potosi, located in a
historic building downtown.
San Miguel de Allende
Mexico’s most popular small-city destination for luxury travel continues
to hone its upscale appeal, with the pending debut of the Clevia, Autograph
Collection, San Miguel de Allende and the 120-room Waldorf Astoria San Miguel de
Allende, which will have a spa, art gallery, artisan store,
children’s club, three restaurants and two bars.
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