Nassau and Paradise Island Launch First New Brand Campaign in Seven Years

Nassau and Paradise Island are getting a brand makeover.

For the first time in seven years the Nassau & Paradise Island Promotion Board (NPIPB) is releasing a new brand campaign that aims to reintroduce the two islands as “one destination” but two distinct islands.

The new campaign also celebrates the culture of the destination and highlights the unique spirit of Nassau and Paradise Island.

“The new campaign will showcase the unique offerings on each island, working with locals to position Nassau & Paradise Island as spots to experience authentic island life and a breadth of offerings that provide unexpected adventures and one-of-a-kind experiences around every corner,” NPIPB said in a statement.

As part of the new brand campaign, the promotion board is working with local artists to create materials that are meant to be “true to the spirit of Nassau & Paradise Island,” including an album of songs that's available on multiple streaming platforms.

Lady E, a music artist from the Bahamas will be featured in the destination's new brand campaign. (Photo Credit: Courtesy Nassau & Paradise Island Promotion Board)

NPIPB enlisted Lady E, as well as Bahamian producers Rik Carey, Ira Storr, and C Ray, to record the brand campaign songs, three of which are now available for download including “Better in The Bahamas”, “My Islands In The Sun” and “Feel That Rhythm.”

Lady E will also be featured on the promotion board’s social media channels highlighting her favorite spots around Nassau & Paradise Island, in an effort to provide an authentic guide for visitors to experience the destination as a local.

“Nassau & Paradise Island are full of so much culture and local pride that serve as a true driving force behind the heart of the destination,” Nassau & Paradise Island Promotion Board CEO Joy Jibrilu said in a statement.

“This new brand campaign will display that, highlighting the diverse experiences, world class hotel and resort options, people, culture and connections that visitors can see and feel for themselves when they visit," Jibrilu added.

Since joining NPIPB, it has been Jibrilu's goal to empower locals to be involved in the promotion of the destination. The newly launched brand campaign is part of that effort.

“With Lady E’s new songs that reflect the personality of Nassau & Paradise Island, I’m confident this new campaign will surprise travelers with all our destination has to offer and give them a new idea of the authentic island life awaiting them as soon as they step off the plane,” said Jibrilu.

---

For the latest travel news, updates and deals, subscribe to the daily TravelPulse newsletter.

Topics From This Article to Explore