US Tourism on the Rise: NTTO Projects Significant Increase in International Visitors for 2025

Image: Traveler with USA flag. (Photo Credit: kegfire / Adobe Stock)
Image: Traveler with USA flag. (Photo Credit: kegfire / Adobe Stock)
Lacey Pfalz
by Lacey Pfalz
Last updated: 11:35 AM ET, Mon March 10, 2025

The National Travel and Tourism Office (NTTO) predicts an estimated 77.1 million international travelers will visit the United States this year, a year-over-year increase of 6.5 percent from 2024. 

The new data was released on March 10 and provides a year-by-year look at data from 2019 and forecasts through 2029. 

An additional 4.7 million travelers from other countries will visit the U.S. this year. The forecast is trending upward, with 85 million predicted to visit in 2026 and 90.1 million visitors expected to visit in 2027, reaching the five-year goal set by the 2022 National Travel and Tourism Strategy. 

Ninety million travelers would spend $279 billion across the United States. It’s expected that significant global events like the 2026 FIFA World Cup, to be held across the United States, Mexico and Canada, and the 2028 Olympics and Paralympics, hosted in Los Angeles, will boost the nation’s visitor totals. 

From 2023 to 2024, international visitation rose 9.1 percent, with 72.4 million travelers. This year isn’t expected to reach the pre-pandemic total of 79.4 million, but is a good sign that the nation’s visitor totals continue trending upward. The United States has taken much longer to recover from the pandemic than European countries and much of the wider world. 

Travelers from some countries, or source markets, have been visiting the United States more than before the pandemic: India and Italy have grown significantly, with Indian visitation growing 552 percent since 2020. Italian visitation is expected to grow 7.5 percent this year. 

Source markets expected to grow include Mexico, Brazil and Canada. However, the U.S. Travel Association warns that tariffs on Canada, which have caused the nation to ban the sale of certain American goods and promote boycotting tourism to the U.S., could decline this year.


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Lacey Pfalz

Lacey Pfalz

Senior Editor, News & Features

Lacey Pfalz is Associate Editor at TravelPulse. She's a passionate advocate of responsible travel and believes the best travel experiences happen outside of a planned itinerary. Lacey currently lives in rural Wisconsin. She can be reached at [email protected].

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