Paris Is the World's Most Powerful City Destination, According to WTTC

Image: Spotlight on Paris (Provided by Collette)
Image: Spotlight on Paris (Provided by Collette)
Lacey Pfalz
by Lacey Pfalz
Last updated: 9:22 AM ET, Wed January 18, 2023

The French capital city and popular destination of Paris is considered the world's most powerful city destination for a variety of factors, including the travel industry's contribution to GDP, employment, traveler spending and more, in a new report by the World Travel and Tourism Council (WTTC).

City vacations were less popular during the pandemic, but have now once again risen in their popularity. Paris's travel industry was worth nearly $36 billion in 2022, contributing that much to the city's gross domestic product. It's expected it will grow to $49 billion by 2032.

While this shows just how massively popular the destination is currently, the report also noted that the city will likely cede its spot in first place to Beijing over the next decade. The Chinese economic and tourist hub currently has a travel industry worth $33 billion but is expected to reach $77 billion by 2032.

"Major cities such as London, Paris and New York will remain global powerhouses but over the next few years, Beijing, Shanghai, and Macau will be moving up the list of top city destinations," said Julia Simpson, WTTC President & CEO. "Tourists will always have favorite cities that they will return to, but as other countries prioritize Travel & Tourism, we are going to see new and emerging destinations challenging the traditional favorites."

Additionally, the report also recognized the top cities with the highest international traveler spending, which are Dubai, with nearly $30 billion in spending; Doha, with nearly $17 billion; London, with $16 billion; Macau, with $15.5 billion; and Amsterdam, with $13.5 billion.

It is expected that the top five cities with the highest international traveler spending will be Hong Kong, with $52 billion in spending; Macau, with $43 billion; Dubai, with nearly $43 billion; Singapore, with $37.4 billion; and Bangkok, with $33.4 billion.

The report was conducted jointly with Oxford Economics and sponsored by Visa.


For the latest travel news, updates and deals, be sure to subscribe to the daily TravelPulse newsletter.

Topics From This Article to Explore

More From TravelPulse

Lacey Pfalz

Lacey Pfalz

Associate Editor

Lacey Pfalz is Associate Editor at TravelPulse. She's a passionate advocate of responsible travel and believes the best travel experiences happen outside of a planned itinerary. Lacey currently lives in rural Wisconsin. She can be reached at [email protected].

Grow Your Travel Business With Certified Courses

Travel Agent Academy
Travel Agent Academy
Majestic Resorts Specialist ProgramDiscover all-inclusive luxury at Majestic Resorts in paradise.
Travel Agent Academy
Travel Agent Academy
Los Cabos Specialist ProgramSell the magic of Los Cabos: luxury, adventure, and endless sunshine.
Travel Agent Academy
Travel Agent Academy
Allianz Specialist ProgramProtect every journey with Allianz Partners Travel Insurance.
Travel Agent Academy
Travel Agent Academy
Majestic Resorts Specialist ProgramDiscover all-inclusive luxury at Majestic Resorts in paradise.
Travel Agent Academy
Travel Agent Academy
Los Cabos Specialist ProgramSell the magic of Los Cabos: luxury, adventure, and endless sunshine.
Travel Agent Academy
Travel Agent Academy
Allianz Specialist ProgramProtect every journey with Allianz Partners Travel Insurance.

Don't Miss These Travel Agent Events and Trainings

Upcoming Webinar
Experiential and Adventure WebinarTuesday, August 11, 2026
2:00pm Eastern
Join Travel Weekly, TravelAge West, and TravelPulse in the virtual studios on August 11 for the...
Upcoming Webinar
Headline: Learn about the New Riviera Travel River CruisesWednesday, August 12, 2026
2:00pm Eastern
If you haven't sold or sailed on Riviera over the past two years then you haven't experienced the new...
Upcoming Webinar
New Orleans: Timeless Traditions & Nonstop CultureThursday, August 13, 2026
2:00pm Eastern
Learn about New Orleans from the New Orleans experts. During the presentation, you'll hear about...
Upcoming Webinar
Experiential and Adventure WebinarTuesday, August 11, 2026
2:00pm Eastern
Join Travel Weekly, TravelAge West, and TravelPulse in the virtual studios on August 11 for the...
Upcoming Webinar
Headline: Learn about the New Riviera Travel River CruisesWednesday, August 12, 2026
2:00pm Eastern
If you haven't sold or sailed on Riviera over the past two years then you haven't experienced the new...
Upcoming Webinar
New Orleans: Timeless Traditions & Nonstop CultureThursday, August 13, 2026
2:00pm Eastern
Learn about New Orleans from the New Orleans experts. During the presentation, you'll hear about...