Tourists appreciate Taiwan for its street food, culture, history, and tourist attractions, as well as the hospitality and friendliness of its citizens. The number of international travelers to Taiwan has steadily increased since it eased border controls—and is likely to reach 6 million visitors in 2023.
To accelerate the tourism industry’s revival and establish Taiwan as a primary destination for travelers, the Tourism Administration has launched a campaign called, “Plan to Accelerate and Expand Attraction of International Tourism—Taiwan the Lucky Land.”
Under the campaign, visitors staying between 3 and 90 days may enter to have a chance at winning NT$5,000 in consumption vouchers. The program is not available to those who are part of tour groups or who have applied for other group subsidies.
During the campaign, Taiwan the Lucky Land will select 500,000 lucky independent travelers who will receive either an NT$5,000 (roughly $150) “digital voucher” or an “accommodations voucher” that can be used within 90 days. Various markets for visitors to Taiwan are also expected to partner, offering other promotions. Registration for the campaign lottery will continue until June 30, 2025.
On September 15, 2023, the Tourism Bureau was elevated in status to become the Tourism Administration. The new bureau will provide more benefits, including coupons and gift cards for items such as coffee at convenience stores and products at drug stores.
For more information, please visit https://5000.taiwan.net.tw/index_en.html.
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