by Lacey Pfalz
Last updated: 9:10 AM ET, Sat March 21, 2026
The Tourism Authority of Thailand (TAT) has launched a new wellness travel campaign called Healing Journey Thailand to encourage high-value, wellness-centric and purposeful travelers to visit the southern Asian nation.
The campaign officially launched in January 2026, with British singer-songwriter Henry Moodie featured in the campaign film, which premiered at The Cinema at Selfridges London. The global campaign showcases destinations across Thailand, from Krabi and Trang to Ko Muk and Ko Kraden.
The global campaign also features destinations from Chiang Mai to Rangong, Sukhothai and Baan Na Ton Chan, guided by content creators like Swedish Malin & Jules @malinandjules or Casey Pickup @howtotravelfulltime.
Throughout the campaign and across distribution channels, travelers will learn a bit about Thailand’s slow living, coffee culture, island life and regional wonders, from hot springs to craft workshops and more.
All the campaign videos, features, and photos follow Healing Journey Thailand’s focus: Healing is the New Luxury, encouraging a more responsible travel initiative that focuses less on the volume of travelers and more on the value of those who visit.
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