Mexico Tourism Officials React to Summer Occupancy Rates and New US Travel Advisory

Image: Tulum, Quintana Roo, Mexico. (Photo Credit: Adobe Stock/Simon Dannhauer)
Image: Tulum, Quintana Roo, Mexico. (Photo Credit: Adobe Stock/Simon Dannhauer)
Donald Wood
by Donald Wood
Last updated: 9:50 AM ET, Mon September 16, 2024

Tourism officials in the Mexican state of Quintana Roo are working to entice more international travelers to visit after a lackluster summer period. 

Separately, authorities in Mexico responded to a new travel advisory update from the United States government.

According to the Riviera Maya News, the Hotel Association of Cancun, Puerto Morelos, and Isla Mujeres President Jesús Almaguer said the summer tourist season featured lower-than-expected occupancy rates, with many reaching only 60 percent occupancy. 

What's the cause of the low rates?

"While some state authorities blamed the low travel figures on cancelations due to Tulum protests, others say it is the ongoing problems with power outages and Maya Train work," the Riviera Maya News wrote. 

Secretary of Tourism Bernardo Cueto Riestra acknowledged the lower number of arrivals was due to the “accelerated growth of hotel infrastructure, especially in the increase in rooms and Airbnb units.”

Cueto Riestra said hotel occupancy reached 70 percent this summer, adding that the total would top 90 percent if the data did not “count the hotel rooms and Airbnb units newly created this year.”

Travel Advisory Update 

The U.S. Department of State has continued to issue travel advisory updates for various parts of Mexico. 

The most recent September 6 travel advisory reported that Quintana Roo could “experience criminal activity and violence may occur in any location, at any time, including in popular tourist destinations.”

“There are no restrictions on travel for U.S. government employees in Quintana Roo state,” the State Department notice said. “Exercise increased caution after dark in Cancun, Playa del Carmen, and Tulum and remain in well-lit pedestrian streets and tourist zones.”

Consul General Justen A. Thomas believes that Quintana Roo is a “primarily a safe destination” that welcomes more than 12 million Americans every year.  Thomas said, “security is essential and we see that work is being done in that direction,” according to the Riviera Maya News.

Last week, travel advisor expert Tammy Levent spoke about her harrowing experience at Cancun International airport when she was stopped with electronic devices that surpassed a little-known Mexican law. The ordeal is a cautionary tale and could further impact the region’s tourism industry, the travel advisor said. 


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