UNWTO Predicts International Tourism Will Surpass Pre-Pandemic Totals in 2024

Image: Big Ben in London (Photo Credit: ALG Vacations)
Image: Big Ben in London (Photo Credit: ALG Vacations)
Claudette Covey
by Claudette Covey
Last updated: 11:40 AM ET, Fri January 19, 2024

The United Nations World Tourism Organization (UNWTO) is predicting a complete post-pandemic tourism recovery this year, with international tourism arrivals to exceed 2019 numbers by 10 percent.  

“In 2023, international tourism ended at 88 percent of pre-pandemic levels, with an estimated 1.3 billion international travelers,” the organization said, adding that it contributed $3.3 trillion to the global economy.

“Increased global air connectivity and a strong recovery of Asian markets will allow a full rebound of tourism activities worldwide this year, even though geopolitical instability in the Middle East and elsewhere constitutes a risk for the industry as it affects would-be traveler’s confidence,” the UNWTO said.

It is predicting that the China market “will soar in 2024, after the government allowed visa-free travel for citizens of France, Germany, Italy, the Netherlands, Spain and Malaysia until 30 November 2024.

“In 2023, travel demand in Europe and Africa almost reached pre-pandemic levels and surpassed them in the Middle East,” UNWTO said.

Some destinations however, including the “Mediterranean Europe, the Caribbean and the Central American and North African sub-regions,” surpassed 2019 tourism arrivals numbers, the organization said.


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