Airbnb Teams With Paramount to Offer Smurf House Experience

Image: Airbnb is partnering with Paramount to offer a unique, immersive Smurf experience in Belgium (Photo Credit: Courtesy Airbnb)
Image: Airbnb is partnering with Paramount to offer a unique, immersive Smurf experience in Belgium (Photo Credit: Courtesy Airbnb)
Mia Taylor
by Mia Taylor
Last updated: 2:35 PM ET, Thu July 10, 2025

Calling all vintage Smurfs fans.

Translation: Attention all readers who were in their prime childhood cartoon-watching years during the early 1980s. (In other words, Gen X.)

You can now immerse yourself in all things Smurf, at least for a few hours.

Airbnb, in partnership with Paramount Animation, is offering two families of up to four guests a chance to live like a Smurf for the day deep in the Belgian woods.

And no, you won’t have to shrink down to “three apples” tall in order to participate in this unique experience.

Timed to coincide with the global release of The Smurfs Movie on July 18, Airbnb Experience is serving up a serious dose of childhood nostalgia for fans of the The Smurfs franchise, which originally launched in 1981.

Smurf experience with Airbnb Experience

Airbnb is partnering with Paramount to offer a unique, immersive Smurf experience in Belgium (Photo Credit: Courtesy Airbnb)



The unique opportunity on offer includes visiting Papa Smurf’s iconic mushroom-shaped house and being treated to four-hours of Smurf-tastic activities hosted by Nicolas Tygat, grandson of The Smurfs creator, Peyo.

The day’s agenda includes:

  • Meet-and-greet with Tygat at Papa Smurf’s home, a storybook-style mushroom abode with brick chimney

  • Welcome Smurfberry drink – a Smurf favorite!

  • Inside Papa Smurf’s home, guests will customize their own Smurf hat to wear for the day

    “Guests will gather around Papa Smurf’s table to customize their very own Smurf hats, which they’ll wear throughout the day. Adventurous guests can even get a sneak peek at Papa’s home while he’s away,” according to Airbnb.

  • Explorations of the surrounding magical forest and a woodland archery activity. Smurf-style, of course

    “Outside the mushroom and through the forest, guests will then explore their beautiful surroundings and practice woodland archery with the host,” says the Airbnb description.

  • Smurf-style picnic 

    “Guests will take a break from activities to feast on a wholesome and delicious Smurf-inspired picnic, from blue Smurfberry cakes to french fries – Smurfette’s favourite snack,” according to Airbnb

  • Dance lesson on an open-air forest stage with a Smurf-trained choreographer who will teach the soon-to-be-viral dance routine from the new Smurf film.

  • The Smurf experience will wrap up with a sky-blue Smurfberry ice cream. 

 

If this sounds like memorable family fun, read on, because this opportunity will only be available to a lucky few.

Booking requests for the four hours of Smurf fun open on July 16 at 12 pm CEST / 6 am EST at airbnb.com/smurfsmovie. 

Smurf experience with Airbnb Experience

Airbnb is partnering with Paramount to offer a unique, immersive Smurf experience in Belgium (Photo Credit: Courtesy Airbnb)

The experience takes place in a magical forest in Annevoie, Belgium, close to Brussels, and is completely free. (Though you must get yourself to the location at your own expense, of course.)

There will only be a mere two sessions of this Smurf experience offered. And there’s only space for four guests per session. Additionally, the spaces will be filled on a first-come, first-served basis.  

Bottom line? If there’s a Smurf fan in your family (whether child or adult), mark your calendar for July 16 and be sure you’re among the first to sign-up.


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Mia Taylor

Mia Taylor

Senior Editor

Mia Taylor is an award-winning journalist who has two decades of experience. Most recently she worked as a staff writer for America's largest digital publisher DotdashMeredith, where she contributed stories on a daily basis to four of the company's most iconic brands - Parents,Real Simple, Better Homes & Gardens, and Health. Her work has also appeared in Travel + Leisure, The Boston Globe, The San Diego UnionTribune, Westways Magazine, Fortune, and more.

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