Disney and Formula 1 are continuing their multi-year “Fuel
the Magic” collaboration after a successful debut at the Las Vegas Grand Prix
in 2025.
Beginning in March 2026, “Fuel the Magic” will launch at the
Australian Grand Prix. The Chinese Grand Prix is scheduled from March 13-15. Season-long
journeys will take place across select race weekends with Mickey Mouse and
Minnie Mouse offering immersive entertainment and new global product drops
inspired by the racing culture and energy of each host city.
Outside the track, Disney and WEBTOON have teamed up to
create “Mickey x F1 Racing to the Top” – an original vertical comics series
debuting during the Formula 1 Australian Grand Prix. Runing exclusively on
WEBTOON’s global platform, new episodes will air throughout the 2026 race
season in sync with each race weekend.
Designed for a new generation of racing fans, the series
introduces fresh characters, themes, and high-stakes scenarios blending the
creativity and imagination of Mickey & Friends with the drama and teamwork
of elite racing.
In this all-new
adventure, Mickey Mouse, Minnie Mouse, Donald Duck, and Goofy rally
together to help a racing team in crisis, proving that friendship and
collaboration are always the winning strategy.
Fashion also takes center stage during participating race
weekends where fans will see “Fuel the Magic” fanzone retail pop-ups featuring
new branded merchandise inspired by each host city. Race-specific pieces and a
core Disney x Formula 1 collection will be available at the F1 Hub and Grand
Prix Plaza, and online at F1.com and the Amazon F1 Store (U.S. only). Special
Disney entertainment moments include Mickey & Friends sporting their
Formula 1 fandom in a stylish new way.
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