After orchestrating over a hundred architectural, design, and music festivals, constructing award-winning cross-laminated timber (CLT) architectural projects, and designing one-of-a-kind accommodations, the creative studio HELLO WOOD is launching its next groundbreaking venture.
The HOLY CUBE RALLY is an upcoming 8-day, 8-country cultural expedition engineered specifically for individuals obsessed with design, architecture, and the thrill of discovery along Europe’s most spectacular and exciting routes.
Moving beyond traditional workshop walls, the HELLO WOOD team has designed this 3,000-kilometer journey as a community experience on the move. The rally strikes a balance between adrenaline-fueled driving and slow travel, competitive spirit, and absolute freedom, with all routes leading toward one final destination: the Cube.
The Pan-European Adventure in Numbers
- 8 Days
- 8 Countries
- 3,000 Kilometers
- 3 Exclusive continental meet-ups
- Multiple twist-filled, experience-rich creative challenges
A Route From the Iconic to the Hidden
Participants will navigate wild switchback roads, mountain streams, and Czech sandstone rock towns to uncover both European architectural heritage and quirky modern hotspots. The curated itinerary features a mix of historic, brutalist, and modern landmarks, including:
- The Frontiers of Science: Bending the space-time continuum at the Swiss CERN particle accelerator.
- Brutalist Architecture: An initiation at the brutalist concrete pit-stop of the Wotruba Church in Vienna.
- The Roots of Modernism: Drawing design inspiration from the historic Dessau Bauhaus School.
- Iconic Design Hubs: Exploring the world-famous buildings of the Vitra Campus in Basel.
- Contemporary Art Labyrinth: Getting lost in the art and alleyways of the Venice Art Biennale.
- Cinematic Pop Culture: Slipping into a Dune filming location hidden in Italy.
- High-Alpine Wonders: Photographing the Matterhorn mirrored across a high-alpine lake.
- Exclusive Collaboration: A secret concert and collaborative creation session with a contemporary artist.
"Our ultimate goal isn't speed; it’s connection. We wanted to create a platform where creative minds with a passion for design, architecture, and art can find inspiration and build community through a shared adventure," says Sári Németh, Program Director.
What’s at Stake: The Holy Cube Trophy
While discovery lies at the core of the expedition, the adrenaline of rally culture remains ever-present. Throughout the journey, teams will stack up points by completing various optional tasks designed to jolt participants out of their daily routines.
Ultimately, the highest-scoring squad will take home the event’s iconic namesake prize: The Holy Cube Trophy. Symbolizing the spatial starting point and the bedrock of perspective, the cube stands as the only regular Platonic solid that fills space entirely without gaps.
Who is this for?
The HOLY CUBE RALLY is an immersive, design-driven ride open to all creative, artistic, and design-minded adventurers, curious explorers, and car enthusiasts.
No matter where participants come from or what vehicle they drive, nothing is mandatory. The journey is fully flexible, allowing teams to take on every creative challenge or simply enjoy a wild, bucket-list driving experience across borders.
For the latest travel news, updates and deals, subscribe to the daily TravelPulse newsletter.
Topics From This Article to Explore
