Six Flags Entertainment Corporation has extended its licensing agreement with Peanuts Worldwide to 2030.
The new agreement means that Six Flags will remain the exclusive amusement park partner for Peanuts in North America for the next five years.
What's more, the agreement includes in-park entertainment and sports, food and beverage, retail operations, and exclusive Peanuts merchandise through December 31, 2030.
Guests can look forward to iconic Peanuts characters' experiences at Knott’s Berry Farm, Carowinds, Cedar Point, Kings Island, Kings Dominion, Dorney Park, Canada’s Wonderland, Great America, Michigan Adventure, Valley Fair and Worlds of Fun over the second half of the decade.
Earlier this year, Carowinds unveiled two new family-friendly attractions in Camp Snoopy, including a new launch roller coaster and an interactive raft ride.
Plus, last year, Kings Island expanded its award-winning kids’ area with the addition of a new adventure play space, Camp Snoopy, featuring the park's newest roller coaster, Snoopy’s Soapbox Racers. Beagle Scout Acres also debuted last year.
“We are proud to extend our long-standing partnership with Peanuts, which has delivered so many fun and cherished memories to our guests,” Christian Dieckmann, Six Flags' chief commercial officer, said in a statement. “Both of our brands are built on bringing families together and creating one-of-a-kind experiences and emotional connections. The renewed relationship between Six Flags and Peanuts Worldwide will enable both companies to enhance and extend their brands through themed areas, live entertainment, merchandise and games.”
“It’s been exciting to see how the legacy Cedar Fair parks have introduced our beloved Peanuts characters to new generations of kids over the years, and this renewed partnership with Six Flags will ensure we expand those connections in authentic and meaningful ways,” added Tim Erickson, executive vice president for Peanuts Worldwide.
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