10 Tips to Make Sure Travel Experiences Are Responsible and Ethical

Image: An elephant in Chobe National Park, Botswana. (Photo Credit: Paul Souders/Danita Delimont/Adobe Stock)
Image: An elephant in Chobe National Park, Botswana. (Photo Credit: Paul Souders/Danita Delimont/Adobe Stock)
Mia Taylor
by Mia Taylor
Last updated: 4:15 PM ET, Thu April 10, 2025

Whether its the critically endangered black rhino, whose numbers have declined 90 percent over the last century, or the fragile population of mountain gorillas of which there are just 1000 left, thousands of species worldwide face extinction from loss of habitat, climate change, and poaching.

Human activity continues to barrel forward, driving wildlife to the brink of existence.

There is a glimmer of hope however. A new report from safari company Go2Africa reveals that tourists are increasingly interested in ethical travel and in tandem with this development, a growing number of travelers are seeking conservation-focused safaris.

Underscoring this reality, it seems Google searches for “ethical tourism” have increased by 242 percent over the past three months, according to research conducted by Go2Africa. Similarly, some 16 million posts on TikTok turn up in response to searching for “eco-tourism.”

These sorts of trends are promising, because when done correctly and ethically, tourism can be a powerful tool to drive conservation, says Go2Africa.

“Responsible tourism helps to fund habitat conservation and wildlife protection, and can have a huge positive impact on the endangered species and local communities,” says Go2Africa travel expert Justin Chapman.

So how can you make sure your next travel experience is an ethical one? (Whether it’s a safari or any other type of travel?)

The most important element of ethical tourism, at least with regard to wildlife, is that it prioritizes the welfare of the animal above all else, and ensures that the animal is not being exploited in any way. (Think: animals being sedated so that tourists can take selfies or dolphins being kept captive so that travelers can swim with them.)

More broadly, ethical tourism also ensures that there’s no damage or destruction to ecosystems, or to the natural habits of animals. Additionally, the proceeds of ethical tourism go directly to supporting wildlife protection and other types of conservation efforts.

These are merely some of the considerations to keep in mind when pursuing ethical travel. Here are 10 more tips from Chapman that can help ensure your travels are a force for good. 

A wild giraffe crosses an African road ahead of a safari vehicle of tourists

A wild giraffe crosses an African road ahead of a safari vehicle of tourists (Photo Credit: Courtesy AdobeStock)

Tips To Ensure Travel Is Ethical and Responsible

  • Hire local guides to support local people who know the land best.
  • Stay in community-owned lodges that also employ local people and invest in local communities.
  • "Take only photos, leave only footprints"; don't remove anything like rocks, shells, or plants, from their natural environment.
  • Keep a safe distance and respect the space of the animals. Always follow the guides instructions, and don't ask them to get you closer than you should to get a better photo.
  • Avoid excessive vehicle use; tours that use electric vehicles are more sustainable, but walking safaris can cause less damage to the animals’ natural habitats.
  • Follow the rules of the parks - no loud noises, no feeding animals, and no littering.
  • Respect local cultures; learn about their local traditions, customs, and language. Be mindful of dress codes, especially in rural or religious countries, and always ask for permission if taking photos of locals.
  • Instead of imported, mass produced souvenirs, buy authentic handmade food and crafts that are made by local people, but be wary of products made from things like ivory that come from endangered animals.
  • Rather than simply sightseeing, consider volunteering with a conservation group.
  • Consider traveling during off-peak times of the year. This means visiting a country or region in the low season, which helps reduce overcrowding and the strain on animals and the environment. Taking this step also helps local economies by spreading tourist revenue throughout the year.


One last important tip from Chapman, with regard to wildlife tourism specifically. It's important to always ask yourself a series of important questions before participating in a wildlife experience. The questions include:

"Are the animals in their natural habit? Or are they kept in enclosures for tourist entertainment?"

"Does the organization have a clear mission for rehabilitation and conservation?" 

"Are the interactions natural, or do they involve taking selfies with the animals, bottle-feeding cubs, or riding elephants?"



If the answer to any of these questions is no, then the tour or experience is likely be unethical, and it might be a good idea to look for something different, says Chapman.


For the latest travel news, updates and deals, subscribe to the daily TravelPulse newsletter.

Topics From This Article to Explore

More From TravelPulse

Related Videos

Mia Taylor

Mia Taylor

Senior Editor

Mia Taylor is an award-winning journalist who has two decades of experience. Most recently she worked as a staff writer for America's largest digital publisher DotdashMeredith, where she contributed stories on a daily basis to four of the company's most iconic brands - Parents,Real Simple, Better Homes & Gardens, and Health. Her work has also appeared in Travel + Leisure, The Boston Globe, The San Diego UnionTribune, Westways Magazine, Fortune, and more.

Grow Your Travel Business With Certified Courses

Travel Agent Academy
Travel Agent Academy
Puerto Vallarta Specialist ProgramEnveloped in the beauty of a by-gone time, this colorful town on Mexico’s Pacific Coast is sure to win...
Travel Agent Academy
Travel Agent Academy
Korea Travel Specialist ProgramThis course will allow you to explore this fascinating country's incredible diversity of experiences...
Travel Agent Academy
Travel Agent Academy
Costa Rica Specialist ProgramCosta Rica Specialist Program academy ENROLL NOW Costa Rica offers golden shores, fish-filled waters,...
Travel Agent Academy
Travel Agent Academy
Puerto Vallarta Specialist ProgramEnveloped in the beauty of a by-gone time, this colorful town on Mexico’s Pacific Coast is sure to win...
Travel Agent Academy
Travel Agent Academy
Korea Travel Specialist ProgramThis course will allow you to explore this fascinating country's incredible diversity of experiences...
Travel Agent Academy
Travel Agent Academy
Costa Rica Specialist ProgramCosta Rica Specialist Program academy ENROLL NOW Costa Rica offers golden shores, fish-filled waters,...

Don't Miss These Travel Agent Events and Trainings

Upcoming Webinar
Worry-Free Access to the World - Part 1Monday, July 13, 2026
2:00pm Eastern
Join Travel Weekly, TravelAge West, and TravelPulse for Worry-Free Access to the World, a webinar...
Upcoming Webinar
July Avanti Destinations WebinarTuesday, July 14, 2026
2:00pm Eastern
Save your spot for this upcoming webinar! Details coming soon!
Upcoming Webinar
Sell More, Your Way: Real-World Avanti Success Stories with Two Top AdvisorsTuesday, July 14, 2026
2:00pm Eastern
Join Avanti Destinations’ Director of National Accounts, Ken Pringle, and two high-performing travel...
Upcoming Webinar
Worry-Free Access to the World - Part 1Monday, July 13, 2026
2:00pm Eastern
Join Travel Weekly, TravelAge West, and TravelPulse for Worry-Free Access to the World, a webinar...
Upcoming Webinar
July Avanti Destinations WebinarTuesday, July 14, 2026
2:00pm Eastern
Save your spot for this upcoming webinar! Details coming soon!
Upcoming Webinar
Sell More, Your Way: Real-World Avanti Success Stories with Two Top AdvisorsTuesday, July 14, 2026
2:00pm Eastern
Join Avanti Destinations’ Director of National Accounts, Ken Pringle, and two high-performing travel...