Rick Steves Offers Predictions on Post-Pandemic Travel Norms

Image: Travel expert Rick Steves. (photo via Wikimedia/CarlosManzanoPHOTOs)
Image: Travel expert Rick Steves. (photo via Wikimedia/CarlosManzanoPHOTOs)
Laurie Baratti
by Laurie Baratti
Last updated: 5:50 PM ET, Thu March 25, 2021

Travel activist, renowned author and TV host Rick Steves has weighed in on the ways in which he believes the COVID-19 pandemic may continue to impact travel as it begins to resume in earnest. He recently spoke with global education expert Karin Fischer in a recorded interview entitled "The Future of Travel with Rick Steves", now available online through event host The Fund for Education Abroad (FEA).

The virtual event was the first of a new series of virtual events called FEAtured Perspectives, which will feature conversations on travel and education to commemorate a decades' worth of increasing access to worldwide experiences for underrepresented students, made possible through scholarships for studies abroad funded by FEA.

America's most respected authority on travel to Europe, Steves spoke on several subtopics, including the importance of travel in broadening one's worldview; especially since increased globalization and the advancement of technology continue to make the world smaller and more connected.

He observed that, going forward, the availability of vaccines will affect international travel as it resumes; and that it will be the world's developed countries that will receive vaccine quantities and achieve herd immunity first. He also predicted that many unique mom-and-pop businesses, smaller local sites and museums that have been deprived of funding during the pandemic may have disappeared forever.

"A friend of mine runs a museum in Arkansas," Steves explained. "He figures a good percentage of museums who have had to close will not re-open. That's my biggest worry...all the little mom-and-pops. These are the charming entrepreneurial ventures that make traveling fun."

He said that tour companies and travel guide publishers like his own will need to revisit destinations to determine which sites and small businesses have survived, and update their offerings and guidebooks accordingly. "Once this is over, that will be the biggest challenge for companies like ours. We will have to travel all over the world to see which small businesses are still open," said Steves.

He also predicted that next-generation travelers are going to demand a more ethical approach to travel, adopted on an industrial scale. Besides becoming educated about ethical travel practices to follow during their trips, Steves said that travelers can also find ways to reduce their carbon footprint in terms of transportation.

He shared how his own Rick Steves' Europe small-group tour company began offsetting its own carbon impact.

"I made too much money, because nobody made me pay for the carbon. So, I gave myself a carbon tax of $30 per person. We invested $1 million in 10 different organizations in the developing world helping farmers employ climate-smart agricultural practices and organizations that are helping with reforestation and protecting forests," Steves explained. "By investing in those organizations, we offset all the carbon it took to take 30,000 travelers to Europe and back. And the consumer gets the good feeling of knowing they went to Europe, at least as far as the flights are concerned, carbon-neutral. There's nothing heroic on my part for doing this, it's just ethical."

The virtual event also included comments from three current FEA Scholars, who joined via video to provide firsthand accounts of their experiences of travel and studying abroad during the pandemic: Julie Kim of Temple University from Rome; Joy Bernal of the University of South Carolina from Barcelona; and Shadia Amir of Western Washington University from Chiang Mai, Thailand.


For the latest travel news, updates and deals, subscribe to the daily TravelPulse newsletter.

Topics From This Article to Explore

More From TravelPulse

Related Videos

Laurie Baratti

Laurie Baratti

Assistant Editor

Laurie Baratti is an Assistant Editor for TravelPulse. She is a San Diego-based journalist whose work has previously appeared in publications like TravelAge West, SPACE, Modern Home + Living, Montage, and Sandals Life magazines. Travel writing has long been her passion, and she is always looking for excuses to explore the world outside of her native California. Laurie is also a lifelong equestrian, a proud pet-parent, and an underground advocate of the Oxford comma.

Grow Your Travel Business With Certified Courses

Travel Agent Academy
Travel Agent Academy
Majestic Resorts Specialist ProgramDiscover all-inclusive luxury at Majestic Resorts in paradise.
Travel Agent Academy
Travel Agent Academy
Los Cabos Specialist ProgramSell the magic of Los Cabos: luxury, adventure, and endless sunshine.
Travel Agent Academy
Travel Agent Academy
Allianz Specialist ProgramProtect every journey with Allianz Partners Travel Insurance.
Travel Agent Academy
Travel Agent Academy
Majestic Resorts Specialist ProgramDiscover all-inclusive luxury at Majestic Resorts in paradise.
Travel Agent Academy
Travel Agent Academy
Los Cabos Specialist ProgramSell the magic of Los Cabos: luxury, adventure, and endless sunshine.
Travel Agent Academy
Travel Agent Academy
Allianz Specialist ProgramProtect every journey with Allianz Partners Travel Insurance.

Don't Miss These Travel Agent Events and Trainings

Upcoming Webinar
Fiesta Americana Travelty Collection, What Advisors Need to KnowThursday, August 6, 2026
2:00pm Eastern
Stay ahead with the latest updates from Fiesta Americana Travelty Collection, featuring upscale...
Upcoming Webinar
Experiential and Adventure WebinarTuesday, August 11, 2026
2:00pm Eastern
Join Travel Weekly, TravelAge West, and TravelPulse in the virtual studios on August 11 for the...
Upcoming Webinar
New Orleans: Timeless Traditions & Nonstop CultureThursday, August 13, 2026
2:00pm Eastern
Learn about New Orleans from the New Orleans experts. During the presentation, you'll hear about...
Upcoming Webinar
Fiesta Americana Travelty Collection, What Advisors Need to KnowThursday, August 6, 2026
2:00pm Eastern
Stay ahead with the latest updates from Fiesta Americana Travelty Collection, featuring upscale...
Upcoming Webinar
Experiential and Adventure WebinarTuesday, August 11, 2026
2:00pm Eastern
Join Travel Weekly, TravelAge West, and TravelPulse in the virtual studios on August 11 for the...
Upcoming Webinar
New Orleans: Timeless Traditions & Nonstop CultureThursday, August 13, 2026
2:00pm Eastern
Learn about New Orleans from the New Orleans experts. During the presentation, you'll hear about...