ABC•CCRA President and CEO Dic Marxen (Source: ABC•CCRA)
WHY IT RATES: ABC•CCRA’s strong hotel growth and the expansion of its Premier Hotel Program serve as apt examples of how the consortium perpetually works toward ensuring that its members thrive in their business endeavors. — Claudette Covey, Executive Retail Editor
ABC•CCRA announced significant year-over-year growth in travel agency hotel production in 2025 compared to 2024, reflecting continued strength in agency-driven hotel bookings and expanding engagement across its global travel network. Global room-night production increased 18 percent year over year, while hotel sales grew 26 percent, underscoring strong demand and continued momentum across the hospitality sector.
Among the top-performing U.S. destinations for room night growth were Las Vegas (+30%), New York (+29%), and San Francisco (+28%). Beyond the U.S. market, several major global business hubs recorded strong growth in room nights, led by Tokyo (+42%), Hong Kong (+35%), and Paris (+34%).
Building on this momentum, ABC•CCRA’s Premier Hotel Program continues its strong year-over-year growth in 2026, expanding to more than 60,000 participating hotels worldwide – a 10 percent increase over 2025. This continued expansion underscores the company’s commitment to providing travel advisors and their clients with greater hotel choice, competitive rates, and expanded global opportunities.
“We are very proud of the continued acceleration taking place throughout our hotel division and across all five ABC•CCRA business divisions,” said Dic Marxen, President and CEO of ABC•CCRA. “The significant gains achieved in 2025, combined with the continued expansion of our Premier Hotel Program in 2026, reinforce that our long-term global growth strategy is working and that travel agencies and suppliers continue to see tremendous value in the programs, support, and opportunities we provide.”
More than 40,000 of the participating hotels offer additional savings of up to 30 percent off the Best Available Rate. The program’s Premier Privileges VIP collection features an exclusive portfolio of four- and five-star properties that provide complimentary Wi-Fi plus at least four additional amenities, including daily breakfast, early check-in and late check-out, room upgrades, and more.
All ABC•CCRA rates within the program include Last Room Availability (LRA) and are eligible for guest loyalty points. The Premier Hotel Program is available to all accredited travel advisors worldwide booking through a GDS. For agencies that do not utilize a GDS, many ABC•CCRA hotel partners also provide direct booking access to ABC•CCRA negotiated rates.
ABC•CCRA offers dedicated agency support that can be reached via email at [email protected]. Additional agent resources are available, including weekly supplier live webinars, a recorded webinar library, an online travel advisor guide featuring the Premier Hotel Program directory, and more.
SOURCE: ABC•CCRA press release.
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