ABC•CCRA’s PowerSolutions LIVE event in Tampa (Photo Credit: BC•CCRA)
WHY IT RATES: Travel advisors’ desire for increased education and engagement opportunities serves as a testament to ABC•CCRA’s learning and networking programs, which provide practical business insights and direct access to supplier partners who can help them thrive, as is clearly evidenced in the consortium’s recent PowerSolutions LIVE event in Tampa, Fla. — Claudette Covey, Executive Retail Editor
Demand for travel advisor education and meaningful supplier engagement continues to grow, as demonstrated by the strong response to ABC•CCRA’s recent PowerSolutions LIVE event in Tampa, Florida.
The event ranked among the strongest regional programs in PowerSolutions LIVE history, with supplier participation reaching capacity six months in advance and showcasing 35 leading travel brands.
PowerSolutions LIVE brings together travel advisors and supplier partners for education, a trade show, networking and business discussions. The Tampa event featured destinations, hotels, cruise lines, tour operators, and specialty travel companies from across ABC•CCRA’s Global Supplier Network, including a cruise industry panel with representatives from Princess Cruises, Costa Cruises, Norwegian Cruise Line, and Carnival Cruise Line. Major sponsors included the Croatian National Tourist Office, Price Agencies, Discover Puerto Rico, and numerous other industry-leading travel brands.
“Travel advisors today have access to more information than ever before. What they’re looking for now are trusted relationships, practical business insights, and direct access to supplier partners who can help them grow,” said Dic Marxen, President and CEO of CCRA International, LLC. “As our global network continues to expand, we’re creating more opportunities for advisors and suppliers to build partnerships that help both grow.”
Expanding Global Network
Following the integration of ABC Global Services, ABC•CCRA now connects travel professionals and suppliers in more than 200 countries through its hotel, air, supplier, and agency programs, providing advisors greater access to global partners while helping travel brands reach one of the industry’s most diverse advisor communities.
“Suppliers recognize the value of engaging with advisors who are committed to growing their businesses,” said Peter Pincus, Chief Commercial Officer of CCRA International, LLC.
Industry Partners Share Their Perspective
Participating suppliers praised the quality of advisors’ engagement and the overall value of the event.
“We’re already following up with the advisors we met and look forward to continuing our partnership with ABC•CCRA,” said Richard Krieger of Sky Vacations.
Continuing the Momentum
PowerSolutions LIVE Atlanta will take place October 27, 2026, at the Hilton Atlanta. Supplier interest has already been exceptionally strong, with sponsorship opportunities nearly sold out. Complimentary registration is available for accredited travel advisors.
SOURCE: ABC•CCRA press release
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