Global Travel Collection President Angie Licea (Source: Global Travel Collection)
Protravel International, Tzell Travel Group, and ALTOUR have become units of Global Travel Collection (GTC), which collectively account for more than 1,500 travel advisors and $2.4 billion in sales.
“This moment has been years in the making,” said Global Travel Collection President Angie Licea. “By uniting our legacy brands under one identity, we are creating the strongest advisor environment in the industry.”
“Protravel International, Tzell Travel Group and ALTOUR advisors have long set the standard for luxury travel. Now, those capabilities are amplified through one powerful platform built for the best advisors and the clients they serve,” Licea added.
Among other things, the unified platform provides travel advisors and preferred suppliers with cutting-edge technology such as the Atlas AI platform, built on Microsoft Azure AI Foundry, “enterprise-grade cybersecurity protecting sensitive client and partner data,” round-the-clock support, and more, Global Travel Collection said.
All told, GTC said 44% of its advisors are responsible for $1 million in annual sales and “nearly 900 ultra-luxury journeys valued at $100,000 or more booked in 2025, GTC represents the most sophisticated segment of today’s luxury travelers.
On average, GTC clients spent $1,407 per night on preferred supplier accommodations last year.
“The unification delivers immediate benefits for advisors, clients and GTC’s global network of preferred partners,” GTC said. “With $2.4 billion in annual sales, Global Travel Collection represents one of the most concentrated sources of luxury travel demand in the market, offering partners a single platform to engage with top-performing advisors and discerning travelers.”
GTC, Protravel, International, Tzell Travel Group and ALTOUR are units of Internova Travel Group.
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