Last updated: 7:00 PM ET, Mon March 24, 2025
As Meliá Hotels International marks its 10th anniversary of Meliá PRO, the company is shining a spotlight on the unsung heroes of the travel industry: travel advisors.
This landmark year is more than just a celebration of corporate success—it’s a heartfelt tribute to the travel professionals who have been instrumental in connecting travelers with unforgettable experiences.
Over the past decade, Meliá PRO has recognized travel agents as more than just people who facilitate travel bookings. They are brand ambassadors who breathe life into hotel experiences through their expertise, passion and deep understanding of traveler needs.
From boutique agencies to large-scale travel management companies, these professionals have been critical in introducing millions of travelers to Meliá's diverse portfolio of hotels.
To express gratitude and support the travel advisor community Meliá PRO has launched an array of initiatives. The centerpiece is a massive 1,000,000 MeliáRewards Points Giveaway where 10 lucky winners will receive 100,000 points each.
The opportunities don't stop there, however. Travel advisors can look forward to monthly video capsule quizzes, engaging social media challenges and a dedicated Agent Appreciation Month filled with special rewards.
The program goes beyond simple point systems. Meliá PRO is investing in meaningful experiences through travel labs and fam trips that allow advisors to directly immerse themselves in the brand's destinations. An innovative B2B referral program also rewards agents for expanding the network creating a collaborative ecosystem of travel professionals.
Enhanced commission structures, bonus point campaigns and expanded premium experiences at The Level properties provide tangible benefits for advisors looking to elevate their offerings.
Limited-edition merchandise will also commemorate this milestone creating a lasting connection between the brand and its most valued partners.
Looking ahead, Meliá PRO is committed to continuously supporting travel advisors. The company views this 10-year mark not as an endpoint but as a launching pad for future innovation and partnership. By providing cutting-edge tools incentives and experiences Meliá PRO aims to empower travel agents to create extraordinary journeys for travelers around the world.
To every travel advisor who has been part of this remarkable journey, Meliá says “thank you.”
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